Boston Interactive Partners with CordenPharma for New Website

June 21, 2012 - PRLog -- Boston Interactive, a web design, development, and interactive marketing agency, is pleased to announce the launch of the new CordenPharma website (www.cordenpharma.com). CordenPharma is an expert Contract Manufacturing partner that provides a complete outsourcing solution for the entire pharmaceutical development process.

Offering a number of services, CordenPharma was previously challenged with establishing a brand presence representative of all of their many capabilities. The company was in need of a website that would unify their offerings under a single brand and clearly communicate their value to users.

The new CordenPharma website focuses on the needs of the customer in order to provide an engaging experience while aligning them with the company’s business goals. A funnel architecture system guides users through the website by familiarizing them with what CordenPharma does before directing them to service specific content. This high level messaging is complimented by a focused design that utilizes industry-specific imagery to visually communicate CordenPharma’s line of work. The website features an extensive resource gallery with informational content as well as an international event listing and news feed. To ensure that the website serves as a valuable sales tool, the contact forms were developed to notify staff of the service page on which the submission occurred. Boston Interactive built the website using the Kentico content management system.

“Our strategy in redesigning the CordenPharma website centered on strategic information architecture and clear messaging,” said Chuck Murphy, CEO and Founder of Boston Interactive. “By keeping the company’s goals a priority, we are pleased to help CordenPharma unite their services in a single online presence.”

About Corden Pharma - Corden Pharma is a specialized contract manufacturer utilizing sophisticated technologies developed through years of proven experience that are ideal for the production of oral and sterile highly potent or antibiotic pharmaceutical products and their active ingredients. The company offers customized service packages which span the entire pharmaceutical product continuum from development and custom manufacturing of Active Pharmaceuticals Ingredients, formulation development, assistance with approval procedures, and commercial production of Drug Products, all the way to complete pharmaceutical logistics. For more information, visit www.cordenpharma.com.
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at www.bostoninteractive.com.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at www.bostoninteractive.com.


Press Contact:

Boston Interactive
Bethany Barker
Interactive Marketing Manager
617.241.7977