Finagle a Bagel Partners with Boston Interactive for Website Redesign

June 26, 2012 - PRLog -- Boston Interactive, a web design, development, and interactive marketing agency, is proud to announce the launch of the new Finagle a Bagel website (http://www.finagleabagel.com). Voted Best Bagels in New England by an NECN public poll, Finagle provides customers with premium bagels at their retail locations as well as through catering services, wholesale distribution, and retail partners.

Chosen as the agency to launch Finagle’s new website, Boston Interactive was challenged with helping to create a single online presence capable of serving as a resource for Finagle’s multiple lines of business. Finagle previously separated websites for its retail and wholesale audiences and wanted to combine them into one online destination for all users. The website needed to support Finagles’ marketing initiatives while ultimately connecting users with purchase locations.

The large product images featured on the new homepage communicate the quality of offerings and capture user interest. The site incorporates a dynamic ‘Where to Buy’ section that connects the online experience to offline consumption by listing nearby retail café and grocery stores locations where Finagle products can be purchased. The ‘Finagle Fandom’ section supports the brand’s social media efforts with live Facebook and Twitter feeds as well as specific promotions for ‘likes’ and mentions. To assure that the website can easily be updated to reflect seasonal campaigns and future expansion, Boston Interactive built the website using the Smartwebs content management system.

“The integration of distinctive products images and interactive features creates a connection for the audience between online and offline” said Chuck Murphy, Founder and CEO of Boston Interactive. “This will help the Finagle brand and create a lasting connection with their audience.”

About Finagle a Bagel – Family owned and operated for 12 years, Finagle Bagel has multiple retail locations in the Boston area and offers its hand-made bagels in several fine grocers. Finagle prides itself on offering one of the only truly hand-boiled and hand baked, all natural, kosher bagels in the commercial market. Headquarted in Newton, MA, Finagle also provide healthy and affordable options to schools, nursing homes, hospitals, prison systems, hotels, and catering companies throughout the Northeast. For more information visit, www.finagleabagel.com

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.


Press Contact:

Boston Interactive
Bethany Barker   
Interactive Marketing Manager
617.241.7977