Lake Zurich Marketing Agency Tapped for Rebranding Project

July 10, 2012 - PRLog -- Lake Zurich-based Mindful Mix has been chosen as the agency of record for an upcoming business name change and rebranding effort of The Guilt-Free Coach (TGFC) in Cary, IL announced TGFC owner Victoria Cook today. The appointment is part of the TGFC expansion initiative that launches later this year, according to Cook.

"We are excited to part of such a transitional time for The Guilt-Free Coach and are looking forward to helping design the brand that will be used to further grow the business on a local and national level." says Claire Slattery, President, Mindful Mix.

The rebranding efforts and new logo design will be managed and created by full service marketing agency Mindful Mix, who will work closely with Cook to build a brand identity that reflects the evolution and expansion of her business and future strategy.

“Developing a logo that not only encompasses the business as an entire entity but that also lends itself further for the potential of a family of logos that each represent the divisions of the business is a challenge that we know we have the expertise to tackle.”, stated Slattery.

In the agency selection, a strong emphasis was put on choosing a firm that is best positioned to support The Guilt-Free Coach’s long term marketing strategy and business requirements both locally and nationally. Additionally, a diverse repertoire of knowledge and experience in social media, marketing, and brand development was a key priority.

''Working with Mindful Mix will help us to align the company identity with the true nature of the services offered to women entrepreneurs. This will also position us to better reach our goal of becoming the premiere resource for the women business community," says Cook.

The new name and logo will be announced in August 2012, and transition to the new identity will be complete by September 30, 2012, according to Cook.

About The Guilt-Free Coach
The Guilt-Free Coach provides business and marketing coaching, training, and resources designed to help overwhelmed women business owners achieve their professional goals using the 7-step Guilt-Free RESULTS™ system. More information: http://www.TheGuiltFreeCoach.com

About Mindful Mix
Mindful Mix is a full service marketing agency bringing an integrated marketing approach to
small to mid-sized businesses. More information: http://www.mindfulmix.com