DentaQuest Partners with Boston Interactive to Launch New Website

Aug. 15, 2012 - PRLog -- Boston Interactive, a web design, development, and interactive marketing agency, is proud to announce the launch of the new DentaQuest website (www.dentaquest.com). Comprised of a national dental benefits company, an oral health foundation, and an oral health institute, DentaQuest initiatives favor preventative care and managing disease from an early stage.

DentaQuest partnered with Boston Interactive to redesign their website and develop an online presence capable of solidifying their brand and communicating their full scope of offerings. It was critical for the website to provide users from many different audiences an easy to locate path to information most relevant to them.

Boston Interactive utilized a simple visual design with strategic messaging to effectively communicate the essence of the DentaQuest brand. In order to match users from DentaQuest’s many audiences with relevant information, Boston Interactive created intuitive information architecture with search capabilities. The Find a Dentist tool makes it easy to locate nearby providers while the Oral Health IQ Test and Check Your Risk Quiz serve as interactive features to enhance DentaQuest’s position as a leading oral health company. To promote each of DentaQuest’s unique health plans, Boston Interactive created 25 microsites that users can access from the corporate page to learn more about costs and benefits. All of the new online presences were built using the Kentico content management system.

“The challenge of this project was to develop a content structure capable of guiding users from various audiences to the information most relevant to them.” said Chuck Murphy, Founder and CEO of Boston Interactive. “By achieving this goal and successfully engaging each of DentaQuest’s audiences, the new website provides a more personalized, user-friendly experience.

About DentaQuest– DentaQuest is a leader in oral health supported by benefits, philanthropy and research. DentaQuest is one of the nation's largest dental benefits providers in the nation, serving more than 14 million members through both commercial and government dental programs. DentaQuest provides high quality dental benefits programs, and is a partner in the community, committed to improving oral health through access, innovation and affordability. For more information please visit www.dentaquest.com.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.


Press Contact:

Boston Interactive
Sara Murray
Marketing Specialist
617.241.7977