Max Foods ties with New Zealands Biggest Food Company Griffins

Aug. 17, 2012 - PRLog -- Max Foods one of the premier importers & marketer in India tied up with New Zealand’s largest food companies Griffins to launch their products in the Indian Market. Griffins produces well renowned brands like Huntley & Palmers , Nice & Natural and the Griffins Brand itself .They are a 300 million US$ company and plan to work  exclusively with Max Foods to launch their entire range in India over a period of one year. They have currently launched the Nice & Natural Muesli, Granola and Exotic Fruit Bars along with the Huntley & Palmers cream crackers. The Griffins biscuits & cookies are also some of the products launched by Max Foods. The next phase of launch includes the ETA snacks and the Cravers snacks. Max Foods is currently working with major international Brands like Post Cereals , Haribo ,Wolfgang Puck , Rocky Mountain , Spice Supreme , Glico , Kato , Cornea , Farlini , Wonka and Tamarind House .

Speaking on the occasion Mr. Amit Lohani- MD- Max Foods India Pvt. Ltd, said "The Muesli & Granola Bars market is growing at a pace of 35% and we saw huge opportunity in the Nice & Natural Bars for the Indian Market .Currently there are just two international brands in the Indian market and the scope of growth in the Health Bars segment is enormous. These muesli bars are significantly lower in fat and carbohydrate than the ones sold commercially. They are also low in sodium, which is important for healthy blood pressure. Indians have taken fancy to cream crackers but still have to satisfy their hunger with some Malaysian or Middle eastern products but the Huntley & Palmers range would change their perception about high quality multi grain crackers. "

The Products would be available at all major Modern Retail outlets along with Airports , Hospitals , CSD canteens and Hotels .

The price point for the bars for 192 gms would be staring at Rs.250/- respectively and the H&P Multi grain crackers 250 gms for Rs.195/- only .