Mouawad And Premier Gem Corporation Establish The "premier Diamond Alliance” Joint Venture

Aug. 30, 2012 - PRLog -- Dubai/New York: Mouawad, the legendary luxury jeweler and watchmaker, together with Premier Gem Corporation, the prestigious New York based diamond house and DTC Sightholder today announced the establishment of “Premier Diamond Alliance.” This newly formed joint venture company will assure a vertical integration of the two companies through the value chain of the diamond pipeline, from rough diamond production to retail sales of polished diamonds and diamond jewelry.    

Pascal Mouawad, fourth generation Co-Guardian of the family business said at the signing of the agreement that "This new venture will be a win-win, offering Premier Gem Corporation a direct route to the end consumer and for the Mouawad Group, access to consistent supply of high-quality diamonds with an assured ethical provenance.  Premier Diamond Alliance will additionally be in the position to more aggressively compete for the world’s finest rough diamonds through a wide range of direct rough sources. "

Commenting on the new partnership, Stuart Samuels, Premier Gem Corporation’s President, said: "We are delighted that after two generations of personal family friendship and active trading history with the Mouawad family, we are now able to fully align our business interests; this is truly a very exciting development in both of our businesses.”

Mouawad and Premier Gem share a deep passion for diamonds, with a commitment to excellence, attention to detail, and high craftsmanship matched with long expertise and impeccable reputation in the industry.


About Mouawad

Mouawad – Serving royalty and modern-day celebrities with magnificent jewels since 1890

A family business built upon trust and relationships spanning over 120 years, now led by 4th generation co-guardians, Fred & Pascal Mouawad and backed by more than a century of excellence in its field. Mouawad designs, manufactures and sells its own exclusive jewelry and timepiece collections ranging from boutique items to objects d’art and magnificent haute joaillerie pieces.

In addition to crafting fine jewelry, over the years the Mouawad family has acquired some of the largest and most rare diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and of having the GIA campus named in his honor.

The Mouawad vision is to continue its rich heritage of creating exquisite jewelry and timepieces and to widen distribution through contemporary and accessible price points to increase the reach of the brand internationally.

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