Ananda Designs Jewelry Announcing New Website with Ethical Production and Donations to Charity

Sept. 13, 2012 - PRLog -- Perth, WA September 10, 2012 –
Ananda Designs Jewelry was established in 2008 and has since grown into much more than a jewelry label. Ananda Designs Jewelry’s founder Christina Zipperlen is closely involved with charity work in Indonesia. The company donates 10% of all proceeds to charity. The Ananda Designs website now includes an inspirational blog and a monthly feature of inspiring women. With the label being available in a number of stores in Western Australia, Germany, Bali and Japan, the company is pleased to now offer their high quality silver and gold vermeil jewelry on their official new website http://www.anandadesigns.com.

The Ananda Designs Jewelry line is strongly influenced by Designer Christina Zipperlen’s life-focus on yoga and spirituality.  It is from that influence that Ananda Designs Jewelry is committed to using recycled silver and ethical stones as well as ensuring fair-trade conditions for all workers involved in the production. ‘I feel blessed to have found a way to make women feel beautiful by wearing ethically produced jewelry and at the same time helping women and children, saving them from prostitution and child trafficking.’ is Christina’s response when asked the purpose behind her label. It is now through the new website, that the company has created an international platform to spread this positive message.

Ananda Designs Jewelry is the brainchild of yoga teacher Christina Zipperlen, dividing her time between Bali and Perth while designing and overseeing the creation of her pieces. She collected stones as a child, and inherited two special pieces from her mother, inspiring her further studies into semi-precious stones and their meanings. The fruits of her labor are stunning, handcrafted pieces with stones relating to their unique functions – to restore wellbeing, to detoxify and cleanse, and to balance.

“My daily yoga practice has become a very special time in my day, allowing me to deeply connect with myself and just be, and leaving me with such a beautiful feeling of inner peace. My wish is to spread this feeling to everyone who wears my jewelry.” – Christina

And Yoga laces the whole way through the collections: Yoga-centric terminology like “Shanti” and “Santosa” reappeared through the product listings, and as an additional dose of sweetness, all the rings bear the word “love” engraved into the inside band. It’s a gorgeous touch and bears testament to the level of detail and work that goes into each piece. Additionally there are detailed listings of the chakras and their aligning stones, to help a buyer more specifically target their custom made piece.

The pieces are created in Bali, Indonesia and10% of each sale goes to the Sacred Childhoods Foundation, an organization, preventing child trafficking and prostitution in Indonesia.

The inspirational blog being sent out every 2 weeks to its subscribers is intended to spread positive messages of inspiration, lifestyle tips, yoga and meditation practices and more.

Each month readers have the opportunity to win a pair of earrings by applying for the ‘Glowing and Flowing’ giveaway – a feature of inspiring women around the world, such as the talented inspirational painter Lori Portka, who won the most recent feature. The intention of this giveaway is to create a network of uplifting, positive and powerful women supporting each other and helping women find their inner power and purpose in life.

About Ananda Designs Jewelry:
Ananda Designs Jewelry is a label offering exquisite silver and gold vermeil jewelry pieces with semi precious stones and crystals. The pieces are handcrafted under ethically correct conditions in Bali, Indonesia and meet highest standards of quality.
The company is committed to supporting its workers and the Balinese culture through donations to charity protecting children from poor villages, allowing employment opportunities for the underprivileged and through volunteer work in crisis areas.
The Ananda Designs Jewelry collections carry pieces with personalized meaning, inspiring quotes and descriptions of the stones and their properties.