Teva Hits the Catwalk at London and New York Fashion Weeks

Two designers choose the iconic sandals as the foundation of their fashion week collections
By: Teva
 
Sept. 25, 2012 - PRLog -- London, England (September 17, 2012) – Outdoor footwear brand Teva has made its way onto the runway being featured as part of the shows for both the Siki IM and Martina Spetlova Spring 2013 collections. During New York Fashion Week, menswear designer SIKI IM featured bespoke versions of the classic Hurricane footwear with subtly tweaked blazers and maxi wrapped skirts, seeing the juxtaposition of fashion and functionality as a natural extension of his own personal style. Across the pond in London, the up-and coming Martina Spetlova chose Teva for her Spring 2013 collection. Martina chose to customise the Teva Pretty Rugged sandal with sustainably-sourced fish leather uppers, creating a luxurious pairing with the “textured fabrics, strong block colours and punk esque detailing” showcased in her new collection. This follows on from the success of last year’s DKNY SS12 menswear which was also showcased with the Hurricane XLT sports sandal.
Off the runway and on the other side of the globe, the brand is enjoying a resurgence of interest in its classic sandal products. Oshman’s, a cutting-edge sporting goods retailer, and fashion brand Uniform Experiment have recently collaborated with Teva in Japan to produce limited edition sandals with whimsical webbing patterns and bright, no-holds barred sole units. Both collaborations have proved to be hits with the public, selling out quickly and helping to cement Teva as a true crossover brand in the Japanese market.

For further information go to www.pressinformation.co.uk or contact Brandnation on 0207 940 7170

Rae Young rae@brandnation.co.uk 0207 940 7176
Jenny Scott jenny@brandnation.co.uk 0207 940 7178

About Teva
Teva brand was born upon the choppy course of the Colorado River in 1984. Back then, it was the challenges experienced by a Grand Canyon river guide negotiating watery terrain which inspired him to create the world’s first sports sandal. Since that moment, Teva has invested a huge amount of effort, experience and expertise into developing shoes, sandals and boots that provide adventurers the performance and comfort they need to Live Better Stories.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.
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Source:Teva
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Tags:Teva, Fashion Week
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