SMG Solutions Reviews: Outdoor Cinema in Texas -Redefining the Cinema Experience

Oct. 17, 2012 - PRLog -- Alamo Drafthouse Cinema does not simply blow the dust off these old but classic films: It gives them new life, jolting them back into the cinematic century 2012. Vintage trailers, music videos, public service announcements and news reports precede each Summer of 1982 screening, and Drafthouse employees deliver period-correct Bartles & Jaymes wine coolers directly to moviegoers' seats. Mel Gibson's post-apocalyptic action vehicle The Road Warrior is even presented as an outdoor spectacle, complete with a live rock band and a four-car "thermonuclear flaming death race."

The outsized scope and sensibility of events like the Summer of 1982 series have been synonymous with the Alamo Drafthouse brand since co-founder and CEO Tim League opened the chain's first location 15 years ago in downtown Austin. All 11 current venues serve made-to-order food and beverages directly to patrons' seats, with cabaret-style tables stretching in front of each row and auxiliary aisles between rows facilitating waitstaff service. Celebrity guests and live musical accompaniment are staples of the Drafthouse calendar, as are interactive audience-participation events, including singalong and quote-along screenings, as well as themed presentations like "Sommelier Cinema," which pairs classic films and fine wines.

Cinema like most thing is the current times are changing and evolving long gone are the days of sitting in an uncomfortable movie theater every cinema establishment is looking to make the experience a more exiting,thrilling and memorable they now need to think about the customer experience all the way through, from buying a ticket to arriving in the parking lot, Watching the movie to leaving,

The cinema industry is competing against everything else people can do on a Friday or Saturday night. If they don't have a good time, you're going to lose them to something else.

The Alamo Drafthouse experience goes beyond the cinema. The new cinema empire includes 'Fantastic Fest' -an annual film festival devoted to horror, fantasy and other cult categories historically snubbed by the Hollywood elite; Drafthouse Films, a distribution arm that releases new and forgotten genre features via theaters, DVD and video-on-demand; the pop culture enthusiast website Badass Cinema; and Mondo, an art boutique devoted to original posters commemorating celluloid classics of the past and present live music, movie star guests and waiter services makes the cinema much more theatrical than sitting and watching a regular movie.