New Jack Daniel’s Barbecue Pork Rub Debuts from WESTERN Premium BBQ Products

Dec. 12, 2012 - PRLog -- During October 2012 at the Jack Daniel’s World Championship Invitational Barbecue (cook off) in Lynchburg, Tennessee, WESTERN Premium BBQ Products unveiled the Jack Daniel’s Barbecue Gift Pack to an enthusiastic and receptive crowd.  
   
Components of the Gift Pack include:  A bag of Jack Daniel’s Whiskey Barrel Smoking Chips, made from actual white oak barrels used to age Jack Daniel’s Tennessee Whiskey; a bottle of Jack Daniel’s Spicy Original Barbecue Sauce, complemented with Jack Daniel’s Tennessee Whiskey flavor; an adjustable Jack Daniel’s barbecue apron;  and a bottle of the never-before released Jack Daniel’s Barbecue Pork Rub, developed by top-rated competition BBQ chefs to be as authentic and original as Jack himself.

“We are excited about the release of the Jack Daniel’s Pork Rub as a part of this gift pack,” states Ryan Lawson, Vice President Sales and Marketing, WESTERN Premium BBQ Products.  “Jack Daniel’s has been such a great partner for us over this past decade and we’re honored to work with them to continue developing great barbecue products.”

“This is a great way for friends of Jack Daniel’s to have an authentic Jack barbecue experience right in their own backyard,” states Tobey Roush, Licensing Manager - Global Marketing, Brown-Forman Corporation.  

The Jack Daniel’s Barbecue Gift Pack is set to arrive on retail shelves at Walmart in time for the 2012 holiday shopping season.  Units can also be purchased online at Walmart.com and at The Hardware Store in Lynchburg, Tennessee.  

Your friends at Jack Daniel’s remind you to drink responsibly. JACK DANIEL'S and OLD NO. 7 are registered trademarks. © 2012 Jack Daniel's. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.