One of New England’s Largest YMCA’s Partners with Boston Interactive for New Website

Dec. 11, 2012 - PRLog -- Boston Interactive, a web design, development, and interactive marketing agency, is pleased to announce the launch of the new North Shore YMCA website (www.northshoreymca.org). With 7 facilities and over 44,000 members, the North Shore YMCA is one of the nation’s largest Y’s, providing valuable programs and activities to communities north of Boston.

Prior to partnering with Boston Interactive, the North Shore YMCA was exploring new opportunities to drive membership and promote awareness of their involvement in the local community. Paired with the need to update their online presence to represent new national brand guidelines, the non-profit partnered with Boston Interactive to launch a redesigned website.

The new YMCA of the North Shore website brings the organization’s offline initiatives to life online with interactive features and user-centric resources. The design, inspired by the national YMCA brand, balances strategic white space with colorful calls to action for an inviting look and feel. Boston  Interactive built the website using the Kentico content management system, taking advantage of the platform’s robust features to provide online search and registration capabilities. Integrated maps and an online schedule make it easy for both current and potential members to find locations and programs that fit their interest. To assure that the website is accessible to all their audiences, Boston Interactive created a Spanish version of the site.

“The opportunity to work with the North Shore YMCA presented a unique challenge to create a website that would align the national brand with the organization’s local initiatives.” said Chuck Murphy, CEO of Boston Interactive. “By utilizing a modern content management system we were able to create interactive resources that convey the organization’s unique programs under the YMCA brand.”

About the Y – The Y is one of the nation’s leading nonprofits. For over 150 years, the YMCA of the North Shore has been strengthening the foundations of community for the more than 40,000 members it serves in 25 cities and towns. We nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support our neighbors to all; regardless of age, income or background. Our Y is the largest provider of child care services on the North Shore, with over 2,000 children per week participating in early learning centers, pre-school, kindergarten and after-school programs. Over 5,000 children and teens attend summer camps located in six communities. The North Shore Y awards over $2 million each year in financial assistance to individuals and families throughout the region so they can engage in Y programs and activities, supported by over 3,000 volunteers.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977