coldfront® honors the women of NYWIFT’s Muse Awards

Dec. 11, 2012 - PRLog -- New York City, NY: Celebrating the “inner cool” of innovative women from Hollywood to New York, this Thursday, December 13, 2012, coldfront® is honored to support The Muse Awards and the women of New York Women in Film & Television (NYWIFT), an organization that supports women who call the shots in TV, film and digital media.

“I am honored to participate in the celebration of this group of visionary women,” said Susie Hadas, founder of Personally Cool Inc., the company that created coldfront®. Hadas, Chief People Person of her company, is also celebrating the granting of a patent for her break-through invention that uses a newly devised concept called interval cold therapy. coldfront® – a personal cooling system, stays cold, without melting or dripping, for up to 12 hours.

Sparked by a hot flash, coldfront® is a product that is cooling off an entire nation. “Not only do we keep people cool on the outside, we want to inspire them to release their inner cool,” says Hadas who is taking her celebration to mid-town Manhattan and the Hilton Hotel where the The Muse Awards this year will celebrate the “inner cool” of Mariska Hargitay, Lucy Liu, Lisa Jackson, Kim Martin and Debra Zimmerman. “These are highly accomplished women who know the ins and outs of keeping their cool both in front of and behind the camera,” says Hadas of her decision to support the awards. “We want to celebrate them and ask them to share with us how they keep their cool in the hot flash of fame, achievement, and hard work,” says Hadas who is gifting 1,100 coldfront products to all the honorees and attendees of the awards.

Hadas brings with her to The Muse Awards, a challenge. In a room full of brainpower, Hadas has adorned each one of her products with a special label fit with a challenge for recipients to “share your inner cool” by tweeting tips @mycoldfront #innercool on how they keep their inner cool. “How cool are you?” the label asks.

“These women are role models for girls and women across the globe and everyone wants to know how they do it. It’s the perfect place to celebrate cool innovation … in a room full of innovative, visionary women.”

Honorees of The Muse Awards 2012 include…

Mariska Hargitay of Law and Order fame (a 14-year stint) for her work in front of the camera as well as for the charity she founded, Joyful Heart, a foundation whose mission is to “heal, educate and empower survivors of sexual assault, domestic violence and child abuse and to shed light into the darkness that surrounds these issues.”

Lucy Liu, currently starring on Elementary, for her TV and film career as well as her life of action and community service. Appointed a UNICEF Ambassador in 2004, Liu has traveled to Peru, Russia, Pakistan, Egypt, the Democratic Republic of Congo, Côte d'Ivoire, and Lesotho.

Lisa Jackson, for 3 decades of documentary film work including HBO’s Sex Crimes Unit, a portrait of prosecutors in the Manhattan District Attorney’s Office who work to bring justice to victims of sexual violence and The Greatest Silence: Rape in the Congo  which exposes the horrifying fate of women and girls in the war torn Congo.

Kim Martin, President of WE tv, who is passionate about her network’s public affairs initiative WE Volunteer “dedicated to creating programs which foster and celebrate women’s strength, confidence and diversity. [Hers is a] call-to-action for women to become more involved in their communities by connecting them with local causes they are passionate about while encouraging them to volunteer.”

Debra Zimmerman, Executive Director of Women Make Movies (WMM) an industry-leading nonprofit media arts organization and distributor. For 40 years, WMM has brought to the forefront through film the issues facing women around the world.

coldfront asks that everyone join them in celebrating women with inner cool @mycoldfront, #innercool, #muse12.

Follow us on Twitter @mycoldfront #innercool #muse12 as we post real time photos of Hollywood’s and NY’s celebrity finest.

For the coldfront website, please go to www.mycoldfront.com

For more information or interviews with Susie Hadas, please contact cari@sasseagency.com.

www.sasseagency.com • cari@sasseagency.com • (202) 378-8047