Trans-Media Branding Guru to Speak at Sundance

Jan. 14, 2013 - PRLog -- STUDIO CITY, Calif. -- On January 19th 2013, during the Sundance Film Festival, Kellie Koppel, CEO of Arcana Films will speak as part of the Film Forum hosted by the Independent Filmmakers Lounge. She will be speaking in conjunction with producer and celebrated consultant and author Adam Leipzig who will be launching his new book “Inside Track for Independent Filmmakers”. Ms Koppel, who is launching her own book later this year, is an expert marketing, branding and PR strategist for many companies including the Film Finance Awards and the trans-media brand “It’s So LA”.

Mr. Leipzig will present an “Inside Track for Indie Filmmakers” and Ms Koppel will follow with “Strategic Promotion and Branding for Indie Filmmakers”. The two bring many decades of independent filmmaking experience to the forum film, both as producers and consultants. They share their journey and expertise with a lively, heartfelt, informative interaction.

Mr. Leipzig has been involved as a producer, distributor or supervising executive on more than 25 films as diverse as March of the Penguins (from his years as president of National Geographic Films), Honey, I Shrunk the Kids, Dead Poets Society, and Titus. He has worked with the top A-list actors and filmmakers and now brings his insight as an independent advisor, to  provide informed guidance, dealmaking intelligence and relevant connections for prestige media companies and creative entrepreneurs needing access to Hollywood expertise.

Ms. Koppel, is an actress, producer and strategic brand/PR consultant residing in Los Angeles, has had multiple projects scene at the Cannes Film Festival, and has been eager to share her insights with other indie artists. Her current project, a trans-media digital property called “It’s So LA”, spotlights what it takes to "live the dream" in Los Angeles. It consists of original digital scripted and sketch content, brand integration and, live event production which brings the “LA Experience” to any event. At the end of the month, Arcana Films will launch a one hour live streaming in studio show as the next facet of the brand, which Ms. Koppel will host.

About the event: The Independent Filmmaker Lounge is a four day event held during the Sundance Film Festival in Park City Utah and is organized by Daniel Thompson, of Power and Industry, a leader in television and film production, and media relations. This is it’s the third successful year, and it has become a beacon to hundreds of established and inspiring Independent Filmmakers. With its A and B list celebrities, its unique filmmaking forums, live entertainment, gourmet food, worldwide media partners and an award winning staff, the lounge is most known for its hospitality. http://powerandindustry.com/sundance

For press/media inquiries It’s So LA™ or Kellie Koppel contact:

Elizabeth Benson
Head of Media/PR, Arcana Films
EBenson@ArcanaFilms.org    
323.300.4234

For Adam Leipzig contact:  Zenia Kollar at publications@CulturalWeekly.com

Photos:
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