David Jones Announces New Australian Designer Exclusive - Ellery

Jan. 15, 2013 - PRLog -- ELLERY launched its FALL‘13 collection as part of the official New York Mercedes-Benz Fashion Week in September and will become available nationally through David Jones from February 2013.

ELLERY is one of the fastest growing labels in Australia, achieving cult local status and international success since its launch in 2007 by Perth-born designer, Kym Ellery. Kym studied fashion design and production in Perth before attending the prestigious Central Saint Martin’s College in London, which has also produced such iconic design talents as Stella McCartney, the late Alexander McQueen and Phoebe Philo. Previously working as part of the fashion team for Russh magazine, Kym’s innate sense of style and fashion forward designs have become a firm favourite with fashion editors and consumers alike.

Showing their collections in Paris during Paris Fashion Week, ELLERY has received an overwhelmingly positive response from international buyers and press alike.

ELLERY’s strong silhouettes, unique detailing and directional aesthetic have become instantly recognisable and desirable - the label has garnered a host of celebrity devotees, including Cate Blanchett, Rihanna, Eva Mendes, Gisele Bündchen, Mischa Barton, Jessica Chastain, Kristen Bell, Phoebe Tonkin, Abbey Lee Kershaw, Taylor Tomasi Hilland Teresa Palmer.

David Jones Group Executive – Merchandise, Donna Player, says, “We are delighted to have such an esteemed label as ELLERY join David Jones’ leading portfolio of Australian designers. We believe ELLERY is a brand our customers will respond exceptionally well to and we are excited to be able to
offer it to them from the beginning of the Autumn/Winter 2013 season.

Ms Player continues, “ELLERY’s decision to join David Jones (http://shop.davidjones.com.au/) adds further currency to our strategy of offering the very best local and international brands. We welcome Ellery to David Jones and look forward to many successful seasons with the brand.”

Kym Ellery said: “After an eventful year the ELLERY brand has accomplished many of the goals that we set out to achieve. Having showed in New York, Paris & Milan we have developed a strong portfolio of world-class retailers. Working with David Jones will allow the brand greater reach in the Australian
market, as we will be delivering a broader offering of the collection to our loyal customers. It is an exciting time and I am thrilled to be entering into the partnership.”

Ellery will be available at David Jones Elizabeth Street (NSW), Bondi Junction (NSW), Bourke Street Mall (VIC), Chadstone (VIC), Claremont Quarter (WA) and online from February 2013.