Delta Dental Massachusetts Partners With Boston Interactive for New Website

Jan. 23, 2013 - PRLog -- Boston Interactive, a web design, development, and interactive marketing agency, is pleased to announce the launch of the new Delta Dental Massachusetts website (www.deltadentalma.com). Delta Dental is the largest dental plan system in the US with 39 independent member companies offering national dental coverage.

In an effort to unify their national brand, Delta Dental provides each member company with guidelines to use in the implementation of their respective websites. Delta Dental of Massachusetts was seeking a solution to utilize these templates in a way that would allow for the integration of a CMS and inclusion of custom features. Partnering with Boston Interactive, Delta Dental kicked off a website design project to personalize their templates and update their online presence.

The new Delta Dental of Massachusetts website features intuitive information architecture to provide users with an optimized online experience. Working within the national brand guidelines, Boston Interactive visually highlighted calls to action and incorporated lively photography in the form of site banners. The website was built using a modern content management system to allow the Delta Dental MA staff to easily update their new online presence. The site features a secure member login area as well as interactive resources like the online Oral Health Quiz.

“We are honored to work with the well known brand of Delta Dental and help the Massachusetts business launch their online presence.” said Chuck Murphy, CEO of Boston Interactive. “By integrating unique features into the national templates we intend to help Delta Dental of Massachusetts best serve its members, dentists and clients.”

About Delta Dental of Massachusetts – Delta Dental of Massachusetts, the largest provider of dental benefits in the state, is a national leader in innovative programs that enhance the overall health of our members and reduce health care costs for our business subscribers. Headquartered in Charlestown, Massachusetts, Delta Dental of Massachusetts covers over 2 million members.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977