Pinarello is the Official Bike of Campagnolo Gran Fondo New York 2013

Feb. 7, 2013 - PRLog -- Pinarello is the Official Bike of Campagnolo Gran Fondo New York 2013

For the third year, Pinarello is the Official Bike Sponsor of Campagnolo Gran Fondo New York. On May 19, 2013, the overall winners of Campagnolo Gran Fondo New York will each be awarded a Pinarello bike equipped with Campagnolo groupset and wheels.

“Pinarello is proud to have been a sponsor of Campagnolo Gran Fondo New York since its inception. Our company has its foundation in racing and amateur events like this. Campagnolo Gran Fondo New York truly embodies the spirit of Pinarello”, says Pinarello President Fausto Pinarello.

While ten of the last 25 Tour de France titles were claimed aboard a Pinarello, the company's commitment to Gran Fondo amateur cycling is proudly demonstrated every July at the La Pina Cycling Marathon in Treviso. 4,000 cyclists take the opportunity to compete on the beautiful but challenging roads near the Pinarello Headquarters. "Not only Gran Fondo Pinarello but also the Gran Fondo movement in general were close to the late Andrea Pinarello's heart", adds Gran Fondo New York CEO Uli Fluhme. "We both shared the same passion for Gran Fondo and exchanged ideas on how to improve and evolve Gran Fondos. And when we raced each it other, smack talk beforehand was a given." Andrea is remembered with a big "A" on the back of 7,000 green Campagnolo Gran Fondo New York 2013 jerseys.

Pinarello equips the Campagnolo Gran Fondo New York ambassador team "Gruppo Sportivo" with their Dogma 2 frame sets. The Gruppo Sportivo members lead weekly group rides for registered GFNY participants to prepare for the big day on May 19. "Sponsorship of Campagnolo Gran Fondo New York is not limited to the event day, sponsors reap the benefits of year-round promotion in NYC and virtually around the world", says Lidia Fluhme, President of Gran Fondo New York. "Our ambassadors are cycling enthusiasts in the NYC cycling community and represent our sponsors every time they ride their bike. That way, other cyclists can see the equipment in daily use, ask questions about it and even try it out themselves. Campagnolo Gran Fondo New York really has become a lifestyle on its own for thousands of cyclists who used to ride alone. The big day may be May 19 but Campagnolo Gran Fondo New York is so much more. It's about being part of something bigger. It's about the process of getting ready together for the big challenge of the year."

Pinarello bicycles and staff will be at the New York City Bike Expo on May 17-18, 2013. Admission to the expo is free, to register as a visitor, go to www.nycbikeexpo.com.

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About Campagnolo Gran Fondo New York
Gran Fondo New York brings Italian cycling culture to the world's greatest city. On May 19, 2013, 7000 cyclists from over 70 countries and 48 states will take on a challenging 110-mile route from NYC to Bear Mountain and back to compete against each other, the clock and themselves in a personal endurance challenge. Gran Fondo racing stems from Italy, where these amateur cycling races take place nearly every weekend throughout Italy giving the cyclists a chance to test and prove themselves on two wheels. Gran Fondo New York raises funds for Operation Smile, the international children's medical charity.

About Cicli Pinarello
Cicli Pinarello S.p.A. in Treviso Italy is a privately owned, family business, directed by Fausto Pinarello. The company was founded in 1952 by his father Giovanni.  As makers of high-end racing bicycles Pinarello has enjoyed success at the highest level of the sport. Counted among their palmares are 9 Tour de France titles along with multiple Olympic and World Championship medals.