MICROS to cooperate with GIATA

March 6, 2013 - PRLog -- Neuss, Germany – March 5, 2012—In time for this year’s ITB MICROS, a leading provider of technology solutions for the hospitality and retail industries, is pleased to announce its cooperation with GIATA, the leading content provider for the tourism industry. A cooperation that is to revolutionize business processes in holiday leasure resorts.

Both partners intend to optimize sales by capturing contract contents of all relevant sales partners within the hospitality and tourism industry. Thus hotels will provide net-rate sales and offer all sales platforms involved with optimal content (product information, availability, prices).

„The value of our solutions not only lies in the optimal guest administration and the management of operative processes in hotels and the respective headquarters, but especially in our sales support. We focus on digitally processed, multi-lingual information in combination with available content, dynamic packaging and demand-oriented supply of products”, explains Dr. Peter Agel, Senior Vice President at
MICROS.

Remzi Aru, managing director at GIATA adds: „From now on every tour operator and every broker by using a GIATA code may directly identify hotels working with MICROS solutions and may safely communicate with them electronically. The currently existing Babylonian chaos of codes and matching will be ceased. Furthermore we will thus be able to provide all our clients with hotel content in unprecedented depth.”

MICROS and GIATA have worked out a HUB concept to offer the respective content in real time. The solution does not aim at end consumers but supports sales platforms, tour operators and travel agents.

Hotels are welcome to join this service and in return receive a state-of-the-art platform for leasure travel and distribution. Sales partners are offered exclusive and free sale content.

About GIATA
GIATA was established in Kassel in 1996 and now employs over 160 workers in its Berlin office. The shareholding partners are 3 German individuals and Sabre - Holdings (Dallas, USA). As market leader, GIATA prepares digital text and image data for more than 18,000 customers among them renowned companies such as TUI, Thomas Cook, Hotelopia, ITS, FTI, Alltours, Öger Tours, Expedia, Opodo and Lastminute. In addition GIATA distributes the image and text data of the 220,000 hotels sold through the
agencies via internet to more than 18,000 travel agencies, to all important CRS/GDS as well as to all relevant internet booking engines and well-known travel portals. Furthermore GIATA offers over 50,000 fluent hotel text descriptions (in 8 languages) as well as Fact Sheets (in a further 22 languages) and hotel images via various interfaces. More information at www.giata.de

About MICROS-FIDELIO GmbH
MICROS-FIDELIO GmbH in the EAME region is a wholly-owned subsidiary of MICROS Systems, Inc., which provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer
information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide.
For more information visit visit the company website at www.micros-fidelio.eu or send an email to saleseu@micros.com. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROSBlog. More information on www.micros-fidelio.eu.