Bank Sales Training Webinar to Focus on Using Trigger Events to Boost Prospecting Success

CONCORD, Mass. - March 19, 2013 - PRLog -- “Consistent, methodical spotting and reacting to trigger events can increase a business banker’s prospecting success,” says Nick Miller, president of  the bank sales training and consulting firm Clarity Advantage. In a complimentary webinar to be held on March 28, 2013 at 12:00 PM EDT, Miller will teach bankers how to prepare for, choose, respond to, and communicate with prospects about trigger events.  

The 30-minute webinar, entitled Striking While the Iron is Hot: Trigger Events Boost Prospecting Success, is designed to benefit branch managers, small business bankers, business bankers, and commercial bankers. Webinar attendees will learn how to:

• Profile prospects and their roles to anticipate trigger events they may care about
• Monitor trigger events efficiently using generally available and proprietary software support
• Connect trigger events to their impact on prospects and the bank’s services
• Leverage trigger events through referral sources or third parties
• Compose emails or voice mails based on trigger events

“While sharp, thoughtful responses to trigger events don’t guarantee calls back,” explains Miller, “a banker’s first response, and then a series of responses and ideas over time, builds prospect awareness and confidence, boosting the chances for productive conversation in the short term as well as over a longer period of time.”  

To learn more about and register for Striking While the Iron is Hot: Trigger Events Boost Prospecting Success, go to http://www.clarityadvantage.com/wst/2013/02/news/striking-while-the-iron-is-hot-trigger-events-boost-prospecting-success-upcoming-webinar/    

About Clarity Advantage: Consulting and bank sales training firm Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees.  Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume.  Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.

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