Match Eyewear Launches Danny Gokey Sun Collection

WESTBURY, N.Y. - March 25, 2013 - PRLog -- Match Eyewear’s introduction of Danny Gokey Sun at Vision Expo East was not only the debut of a new collection but also a new target audience for the brand - the sun wear line is designed for both men and women.  

Though originally launched as a men’s collection, the Danny Gokey ophthalmic models have always had a strong female following.  The continued popularity of Geek Chic is a factor, but the clean lines and classic styling of the brand can also be credited for the unisex appeal. In fact, the ophthalmic collection has recently been extended to include ladies’ styles.  ‘We found that a significant percentage of sales could be attributed to women,’ says Match Eyewear President Ethan Goodman.  ‘We are excited about the new women’s looks, but the sun wear collection was definitely created with universal appeal in mind.’  

The four launch models from Danny Gokey Sun are a modern interpretation of vintage charm, speaking directly to the classic, genuine and unique style of the brand and delivering contemporary cool to men and women, between 18 and 35.

A quaint round eye shape is updated with subtle metal accents on uplifted temples and slim arms on DGS 100.  DGS 101 and 102 provide two different takes on classic wayfarers.  101 has the iconic eye shape and metal detailing at the temples, but the front is narrow with slender, tapered arms.  102 is true to the original with a pronounced brow gradient and sturdy arms with a grooved finish.  DGS 103 nods to retro Hollywood glamour with a wide, softened geometric front and minimalist styling.  All four of the new models are available in Black and Havana style Demi with traditional dark lenses, and are crafted from the finest laminated Italian acetate.  

Match Eyewear will feature the new line in upcoming integrated marketing efforts.  All Danny Gokey Sun products are accompanied by protective hard cases and branded cleaning cloths.

Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America.   Since 2001, Match has built a portfolio of distinctive brands including Adrienne Vittadini, Helium Paris, Danny Gokey Eyewear, Float Titanium, Float Kids, and Aero by Float Milan.  For more information call 1-877-88MATCH or visit www.matcheyewear.com.

Contact:          Kristina Kear

Phone:          516-877-0170 X111

E-mail:          kkear@matcheyewear.com