Match Eyewear Releases a New Line from Helium Paris

WESTBURY, N.Y. - June 28, 2013 - PRLog -- Match Eyewear announces the release of 14 new styles from the Helium Paris collection, including 1 unisex, 4 women’s and 9 men’s models.      

Mixed materials, complex textures and a fearless use of color transform iconic silhouettes into innovative and striking new looks, designed to transcend seasonal trends.  ‘The new Helium line is an exciting incorporation of classic form and progressive styling,’ says Ethan Goodman, President of Match Eyewear.  ‘It’s literally a look back and a step forward all at once.’  Vintage inspiration updated with contemporary styling speaks directly to the bold, distinctive edge of the Helium Paris collection, targeted to chic and savvy men and women, ages 18 to 35.

Unisex model 4215 puts a twist on the classic horn-rim with deeply hued matte metal and translucent zyl temples inlaid with iridescent ribbon detailing.  Surprising colors, rich patterns and elegant accents bring modern sophistication to the simple retro shaping of women’s styles 4209 and 4218, both crafted from fine Italian acetate.  Men’s looks 4208 and 4217 combine sleek, matte metal eye rims with laser etched keyhole detailing and sculpted logo emblems on tapered zyl temples.  

Match Eyewear is featuring the new models in current integrated marketing efforts.  Available merchandising includes logo plaques, 1 and 3 piece displays, hanging posters and counter cards.  All Helium Paris products are accompanied by protective cases and branded cleaning cloths.

Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America.   Since 2001, Match has built a portfolio of distinctive brands including Adrienne Vittadini, Helium Paris, Danny Gokey Eyewear, Float Titanium, Float Kids, and Aero by Float Milan.  For more information call 1-877-88MATCH or visit www.matcheyewear.com.

Contact: Kristina Kear

Phone:          516-877-0170 X111

E-mail:          kkear@matcheyewear.com