WhiteWave Foods Launches New TruMoo® Single Serve Milk Boxes

BROOMFIELD, Colo. - March 27, 2013 - PRLog -- WhiteWave Foods, the Broomfield, Colo.-based company that makes Silk®, Horizon Organic®, International Delight®, and LAND O LAKES®, is expanding its innovative and great-tasting food and beverage offerings with the launch of TruMoo® single serve milk boxes. These new shelf-stable milk boxes offer all of the nutritious benefits of milk, including protein, Vitamins A and D, and calcium, without high fructose corn syrup.

Ideal for school lunches and grab-and--go snacks, TruMoo single serve milk boxes are available in plain, vanilla and chocolate 1% lowfat varieties. Each TruMoo serving offers eight grams of protein and TruMoo chocolate, a favorite with kids, is made with real cocoa. Additionally, parents can feel good serving TruMoo milk boxes to their families knowing they’re getting all of the nutrition found in milk in the convenience of a single serve box, but without the high fructose corn syrup, and artificial flavors and colors found in some flavored milks and juice box drinks.

“TruMoo single serve milk boxes provide kids with a new great-tasting on-the-go beverage option that’s lower in sugar and calories compared to other flavored milk options,” said Chris Strauss, Director of Marketing for TruMoo at WhiteWave Foods. “These convenient, shelf-stable milk boxes provide great taste for kids along with the nutrition that moms love.”

TruMoo (http://www.trumoo.com) single serve milk boxes are available individually and in 6- and 12-count packages in grocery stores nationwide. The suggested retail price is $1.00 for a single 8 oz milk box, $5.79 for a 6-pack and $9.99 for a 12-pack.

ABOUT WHITEWAVE FOODS
The WhiteWave Foods Company (http://www.whitewave.com) is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded Plant-based Foods and Beverages, Coffee Creamers and Beverages, and Premium Dairy products throughout North America and Europe. The Company is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly produced products. The Company’s widely-recognized, leading brands distributed in North America include Silk® Plant-based Foods and Beverages, International Delight® and LAND O LAKES® Coffee Creamers and Beverages, and Horizon Organic® Premium Dairy products.  Its popular European brands of Plant-based Foods and Beverages include Alpro® and Provamel®

The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license