OmniMed Financial and Insurance Boosts Lead Conversion with BrainSell and SugarCRM

TOPSFIELD, Mass. - March 29, 2013 - PRLog -- BrainSell Technologies, a SugarCRM Gold Partner and leader in the CRM, ERP and marketing automation space, successfully deployed SugarCRM for client Joe Capone, founder of OmniMed Financial & Insurance (http://www.omnimedfinancial.com/) last year. Since choosing Sugar, OmniMed has seen a significant boost in lead conversion.

Capone was looking for an open source customer relationship management (CRM) solution that had a development and partner community to build a customized CRM solution for his company. He found what he was looking for in BrainSell and Sugar.

Working with BrainSell’s Kevin Cook, Capone was able to tailor Sugar to his exact requirements. Capone knew OmniMed needed a solution that would market the firm’s services, track leads and opportunities and improve follow-up with customers. Sugar offered a scalable solution that Capone was looking for, enabling OmniMed to grow and Sugar to adapt with their business development.

After choosing BrainSell as his Sugar partner to customize the solution and integrate it with OmniMed’s Wordpress website, Capone saw OmniMed increase its lead generation and conversion while reducing the time it takes to do tasks such as following up with opportunities and reaching out to existing clients to ensure that the company maintains the highest level of service. BrainSell also helped integrate InBOX25 and Sugar, making email marketing to Capone’s client base easy. With InBOX25, Capone is now able to track the success of his campaigns from within Sugar.

“I found Sugar and then I found a really great partner in BrainSell,” said Capone. “Kevin Cook at BrainSell is a real problem solver.” Cook developed formulas that enabled OmniMed the ability to track and maintain contact with doctors as they progressed through their residencies—and market to them when they were most receptive, in their third or fourth year.

OmniMed’s success with BrainSell in customizing a CRM solution led to a case study published by Sugar. To read the case study you can click on this link (http://sugarcrm-online.s3.amazonaws.com/case-studies-2013...). OmniMed will be participating in a customer testimonial video during SugarCon in New York City April 8-11 at the Waldorf Astoria. BrainSell is a silver sponsor of SugarCon 2013. For more information on BrainSell’s services you can visit our website www.brainsell.net.

About BrainSell
BrainSell is a business solutions company that is dedicated to helping businesses grow, create a delighted customer base and achieve grand success. BrainSell provides comprehensive ERP, CRM, and marketing automation solutions and services, including training, implementation and software development. Founded in 1994 and headquartered in Topsfield, Massachusetts, BrainSell continues to grow in product knowledge and offerings. Visit www.brainsell.net to start improving sales and productivity today. Visitwww.brainsell.net for more information or email info@brainsell.net. Follow BrainSell on Facebook (https://www.facebook.com/BrainSellTechnologies?v=wall&viewas=0) and on Twitter at www.twitter.com/brainsell.

Contact Information
Sonja Fridell
Director of Marketing and Business Development
BrainSell Technologies
Tel.: (866)356-2654 x206
Email: sfridell@brainsell.net

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to effectively engage with their customer. SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2 million end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine (http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-2011-CRM-Market-Leaders-76485.aspx), InfoWorld (http://www.infoworld.com/d/open-source-software/bossie-awards-2011-the-best-open-source-applications-171572-1) and Customer Interaction Solutions (http://www.tmcnet.com/topics/articles/251362-customer-interaction-solutions-magazines-2011-product-the-year.htm).

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook (http://www.facebook.com/sugarcrm),Twitter (http://twitter.com/sugarcrm) and YouTube (http://www.youtube.com/user/DiscoverSugarCRM).

About OmniMed Financial & Insurance
OmniMed helps physicians, dentists, business owners, and other professionals plan for today and tomorrow, managing current business and personal finances in the most tax-effective fashion possible while implementing plans to ensure that long-term goals are attained.  No matter what the topic, Omnimed provides financial advice for doctors. Whether you are an individual practitioner that owns and runs a small practice, or a physician or a dentist that is employed in a large group or hospital, OmniMed offers resources that can put you in a better position to succeed.  You have worked hard to get to where you are, but chances are, your training did not include the things that we specialize in.  We also work with residents and fellows throughout the country to help to get on the right track to live a meaningful and successful life as a healthcare professional. We provide financial advice for doctors.