Idea-Links: The New Creativity by Jim Link Honored with 2012 Axiom Business Book Award

MINNEAPOLIS - April 4, 2013 - PRLog -- In a recent announcement, Idea-Links: The New Creativity, by Jim Link was named a 2012 Axiom Business Book award winner in the category of Success, Motivation and Coaching. The annual honors recognize exemplary business books and their creators, with the understanding that business people are eager to learn skills, tools and practices that will inspire them and help them improve their careers and businesses.

“The winning books epitomize the Axiom Award motto, ‘Success through Knowledge’ by offering a wide array of business information and tools,” said Jim Barnes, Axiom Awards Director.  “We all want to do better business, and the Axiom medalists will help business people young and old succeed in a fast-changing world.”

After years of helping some of the world’s biggest corporation— including 3M, Cargill, General Mills, New Holland, and Nestle—generate and market new ideas, Jim Link recognized the need for a new way to teach creativity. He authored Idea-Links: The New Creativity as a way to spread his unconventional approach to all employees, regardless of their level, industry or functional area. His dynamic presentation style is translated into a book that is engaging, informative and surprising.

Idea-Links: The New Creativity challenges the conventional wisdom that analytical people can’t be creative. According the Link, just the opposite is true: “The most creative people I work with are highly analytical, but in a different way than most folks. They use their analytical powers to create a storehouse of creative raw material which I call idea-links,” said Link. “The great news is anyone can learn to mimic their behavior and create idea-links themselves. The book teaches them how.”

Later this month, Jim Link’s mission to change how the world thinks about creativity moves off the pages and on to the stage. First, Link travels to Costa Rica where he will serve as the featured speaker at Nestle’s 2013 Innovation Meeting, addressing the company’s leadership team from across Latin America. Later, Link returns to Minnesota as the closing keynote at the 2013 Minnesota High Tech Association (MHTA) Spring Conference, speaking to more than a thousand key business leaders from 350 technology companies and organizations throughout Minnesota. http://www.mhta.org/event/spring-conference-at-minneapoli...

"This year’s Axiom Award winners come from talented authors and publishers of all sizes from all over the English-speaking world," said awards sponsor and company founder Jerrold Jenkins. "Reading good business books should be part of every serious business person’s routine, and we are proud to bring this list of quality titles to the attention of motivated readers."

Idea-Links: The New Creativity is available in both printed and e-Reader versions through all major online book retailers. For more information about Idea-Links: The New Creativity visit: http://thenewcreativity.com/. To inquire about Jim Link’s speaking and training opportunities visit:  http://www.idea-link.com/.

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Jim Link is an international speaker, new products guru, and author of the award-winning business book, Idea-Links: The New Creativity.  Since starting one of the world’s first idea companies in 1994, he has brought new thinking to more than 70 companies across 160 different product and service categories. Developed over thirty years of hands-on new product innovation, Link's approach to creativity and idea generation has attracted many of the world’s biggest corporate     innovation leaders, including 3M, Cargill, General Mills, New Holland, and Nestle. His carefully developed methods have brought proven success and his engaging speaking style consistently earns him rave reviews.

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