Ade Asefeso MCIPS MBA Published His New Book Lean Sales and Marketing

LONDON - April 9, 2013 - PRLog -- Lean Sales and Marketing: Why Lean Sales and Marketing?

That’s the question that Ade Asefeso answers in his new book “Lean Sales and Marketing”

Ade said “When FTSE 100 CEO's were polled and asked the question. Are your sales people calling on the right customers, at the right time, with the right offer? 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable.”

Visit http://www.booksonline.aaglobalsourcing.com/books for details.

Ade added by saying “Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.”

We ask Ade “Why should we apply lean practices to Sales and Marketing?”

Ade Answered by saying “The litany of reasons is familiar to anyone who operates in those environments. Existing response times are woeful. Customer service practice continues to decline. The concept of "zero-defect" performance, which has been successfully incorporated into the manufacturing cycle, seems to have escaped the notice of many sales and marketing types. Quality in delivery and performance varies significantly from sector to sector and company to company. But worst of all, sales and marketing productivity has never been known for its improvement gains. In truth, we are a sloppy profession that has been able to evade accountability for too long.”

We also ask Ade “How might we apply lean techniques?”

Ade reminded us that “Companies interested in applying "lean" techniques to the Sales and Marketing functions can begin the journey by:
•    Asking whether or not a certain step is necessary, thereby reducing habitual behaviour.
•    Determining how necessary steps can be done better, thereby demanding continuous quality improvement.
•    Asking who else could perform the step if necessary, thereby building team performance while improving results.
•    Determining how each step can be done better, faster and cheaper, thereby forcing sales and marketing personnel to start focusing on cost of sales. (COS)”

Visit http://www.aaglobalsourcing.com for details.

Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe.

Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years.

All this still doesn’t make mention of Ade’s increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, Outsourcing, Lean Manufacturing, Agile and Lean Office, Lean Office, Six Sigma, Lean Startup, Lean Procurement, Lean Implementation, 5S for Supervisors, 5S Home, Lean Handbook, Lean marketing, Lean Sales and marketing, Green Manufacturing, Supply Chain Management, Real estate and Online Marketing.

Ade concluded by saying “Like the folks in manufacturing who examine each individual element associated with building the product, professional sales and marketing people are going to have to sit down and apply the same rigorous scrutiny to their own processes.”