ArdexEndurato set up new manufacturing plants in India

BANGALORE, India - April 9, 2013 - PRLog -- Bangalore, April 09, 2013:Bangalore based, ArdexEndura India Pvt Ltd (AEIPL), a Joint Venture between ARDEX Group, Germany and Prism Cement Limited India, today announced the setting up of two state-of-the-art manufacturing plants in India at a combined investment of Rs 40 crore, as part of its ongoing plans to strengthen operations locally and to expand the global product portfolio.

The new plants are coming up near Bangalore, Karnataka and at Durgapur, West Bengal duringthe third quarter of FY 2013.

Commenting on the expansion plans,  Mr. Mark Eslamlooy, CEO,Ardex Group Global, said “India is a very important and critical market for us, as the economic growth rate is impressive. We see opportunities for growth in India and we are in the process of strengthening our presence to consolidate our market position. The upcoming plants are a testimony to our commitment and long-term interest in the region. This will help us in expanding the ARDEX Group’s operations and product portfolio locally.”

Mr. Vijay Aggarwal, Non-Executive Chairman, ArdexEndura India & Managing Director, Prism Cement Limited said,“These new manufacturing plants will strengthen our position in (tile-fixing) adhesive, flooring, water proofing and allied products' market, where we are already market leaders in the country. It will also increase our production capacity, which will help us meet the demands of our growing client base. The second plant in West Bengal will help us cater to the Eastern market.

AEIPL currently has manufacturing plants in Bangalore and Baroda in addition to the two in the pipeline. The company has 28 branches with over 350 employees across the country and is the market leader for tiling adhesive in India. AEIPL has “Technical Know-How Agreements” with ARDEX Group companies for manufacturing most of its specialty products.

Founded in the year 1949 ARDEX Group has been the quality leader for the entire industry, offering excellent building chemicals with supreme processing reliability – the brand of choice for installers and wholesalers, for more than 60 years now.  The company’s products are sold under the trademarks like ‘Silver Star’, ‘Gold Star’, ‘Diamond Star’, ‘Platinum Star’, ‘White Star’, etc., which are well known in the Indian construction sector.

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ABOUT ARDEX ENDURA INDIA PVT LTD

ARDEX ENDURA (INDIA) PVT LTD (AEIPL in short) is a joint venture between ARDEX GmbH Group, Germany and Prism Cement Limited, India. Both the partners hold 50% each of the Share Capital of the Company. Initially, the Company was incorporated with the equity and technology participation by Norcros Group based in UK. Ardex Group acquired the adhesive division of Norcros Group in 2001. As a result, AEIPL (formerly, BAL ENDURA ADHESIVES (INDIA) PVT LTD) came to be associated with ARDEX Group of Germany and the name of the Company was changed in line with this.

AEIPL manufactures and sells tile fixing adhesives, flooring products, water proofing concrete repair and allied products. It is considered the brand and technology leader in the tiling adhesive market in India. The Company’s products (Tile Fixing Adhesives) comply with the British standards and Indian Standards. AEIPL has plants at Bangalore, Karnataka and Baroda, Gujarat. The Company has 28 branches across the country. The major sale is achieved through branches and a robust dealer network consisting of more than 1200 outlets, in case of adhesives, Grouts and tile care products; Flooring and waterproofing products are supplied to the projects directly.

About Prism Cement Ltd: Prism Cement Limited is one of India’s leading integrated building materials companies; with a wide range from cement, ready-mixed concrete, tiles, and bath products to kitchens. The company has three Divisions, viz. Prism Cement, H & R Johnson (India), and RMC Readymix (India). For the year ended March 31, 2012, the company’s consolidated sales turnover was Rs. 4,893 crores.