Match Eyewear Introduces Women’s Styles from Danny Gokey Eyewear

WESTBURY, N.Y. - April 12, 2013 - PRLog -- Match Eyewear introduces four new women’s styles from the Danny Gokey Eyewear ophthalmic collection.

Though originally launched as a men’s collection, Danny Gokey Eyewear has always enjoyed a considerable female following.  Credit the modern retro styling, the continued popularity of Geek Chic, or the huge female fan base of the American Idol finalist, but the collection has a strong unisex appeal. ‘We found that a significant percentage of sales could be attributed to women,’ says Match Eyewear President Ethan Goodman.  ‘Incorporating women’s styles into the collection is a vital step in the natural progression of the brand.’  

Echoes of menswear inspiration are refined with delicate proportions, unexpected colors and thoughtful detailing for a distinctly feminine charm that takes Geek Chic to the next level.  The new women’s models reflect an effortless cool that speaks directly to the classic, genuine and individual style of the Danny Gokey brand, targeted to men and women, ages 18 to 35.

DG 18 features a modified cat eye shape with surprising translucent color blocking on tapered temples.  DG 19 and 21 are a nod to traditional horn rims, updated with softened geometric shaping, vivid splashes of color and metal inlays on semi-transparent temples.  The rounded eye shape of DG 22 is complimented by metal accents and interior color contrasting with a Havana tortoise front. The newly released styles are crafted from premium acetate and available in a variety of vibrant colors.

Match Eyewear will feature the new models in brand images for integrated marketing efforts and merchandising displays including counter cards and posters.  All Danny Gokey Eyewear products are accompanied by protective hard cases and branded cleaning cloths.

Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America.   Since 2001, Match has built a portfolio of distinctive brands including Adrienne Vittadini, Helium Paris, Danny Gokey Eyewear, Float Titanium, Float Kids, and Aero by Float Milan.  For more information call 1-877-88MATCH or visit www.matcheyewear.com.

Contact:          Kristina Kear

Phone:          516-877-0170 X111

E-mail:          kkear@matcheyewear.com