Hit Recording Artist Fawn in Marketing and Merchandising for Musicians Book by Robert Safir

HOLLYWOOD, Calif. - April 17, 2013 - PRLog -- Hollywood, CA – April 17, 2013, World Wide Vital Marketing & Public Relations announced that hit singer-songwriter and recording artist Fawn, also known as ‘Songirl’, is in the music industry book, ‘Marketing and Merchandising for Musicians’ by Robert Safir.

The book addresses the issues and differences in today’s music industry compared to the industry of yesteryears, and gives the reader concrete advice on how to make a living at music through marketing and merchandising. It cover topics such as How To Keep Up With ‘The Change,’ Music Libraries, Latest Trends Towards Digital Music, Music Merchandising, Music Licensing, Developing Merchandise, Marketing Your Music The Traditional Way, Understanding Marketing, Knowing Your Audience, The Record Business and many more.

Fawn said, “I was very excited to be included in this book with other industry professionals, especially since it’s a book that helps people advance their careers.” She continued, “It can be rough out there in this music business, and I think Robert did a great job exploring the industry today and giving people some concrete tools to get their music and themselves out there.”

Robert Safir states, “The old way of ‘making it’ in the music business—get a recording contract, then relax and enjoy the ride while your record label does all the work—is gone forever. Succeeding as a musician today calls for new skills, new attitudes, and a new approach.” He explains, “Today, more than ever, how far you get in the business depends on you. The technology-driven, do-it-yourself ethos that revolutionized the way music is recorded and distributed has also transformed the way musicians and songwriters market themselves and their creations.”

In ‘Marketing and Merchandising for Musicians,’ veteran composer, producer, and engineer Robert Safir gives the reader ‘nuts-and-bolts’ type of information needed to craft a promotional strategy that will draw attention and get results.  The book teaches it’s audience to learn how to understand markets and target them with precision, grow a fan base, make CDs and websites, sell music online, leverage social media as a promotional tool, create T-shirts, hats, and other merchandise, keep up with the rapid changes in the industry, and more. Robert continues, “There are great opportunities in today's music business, but achieving success is as tough as it's ever been, maybe tougher. And there's a lot to learn. This book will give you every possible advantage. It’s up to you to get your music career on the fast track.”

You can find ‘Marketing and Merchandising for Musicians’ on Amazon.com, Barnes and Noble and all the major outlets.

Robert Safir:
http://www.robertsafir.com/

Fawn:
http://www.imdb.com/name/nm2779641/

MEDIA CONTACT FOR RECORDING ARTIST FAWN:
Alex Leon, Director of Marketing & PR
World Wide Vital Marketing & Public Relations Inc.
TELS: (323) 465-3945 or (213) 321-9408
worldwidevitalpr.wordpress.com/
worldwidevitalpr@gmail.com

EDITOR’S NOTE: Please post press release or mention event in your magazine, website, radio and television shows and if you would like more information contact Alex Leon via email at worldwidevitalpr@gmail.com