On Page SEO and Spamdexing in Search Engine Optimization

SKOKIE, Ill. - May 1, 2013 - PRLog -- Page SEO is the updating and minor modification of the existing layout and presentation of your website to generate more traffic but it is difficult to understand when this modification turns into spamdexing and can lead to your website getting black-marked and banned. Spamdexing is when one intentionally uses and twists the Page SEO techniques to generate more traffic usually by tricking the search engines into believing that your page is ranked higher than it actually should be.  Sometimes, web designers are under a lot of pressure from clients who want a high ranking page for their business and the designers in an attempt to generate traffic resort to spamindexing.

How does Spamindexing work?

Most search engines base their ranking of sites on the back of algorithms which measure the use of a particular set of keywords used on a particular combination and order. The repeated occurrence of these keywords bumps up the website on the rankings and thus generates more traffic. Spamindexing takes advantage of this algorithm. Since, the search engines aren’t looking for meaningful text and only the specific keywords, spamindexing basically took the keywords and placed them all across and between other texts totally non-relevant to the search terms. This leads the search engines to believe that the website contains useful content on the topic when it actually does not.

Another way of spamindexing is to include a hot keyword like chocolate or Porsche among your content unnecessarily. Since these terms are highly searched for and have a high hit value on the search engines, it increases the website’s rank and its visibility. This used to affect most of the search engines during the 1990’s but Google has taken a strong stand against spamindexing and it has been termed unethical and explicitly excluded from Page SEO practices.

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