Soundview Executive Book Summaries to Host Webinar with Gerard Tellis

KENNETT SQUARE, Pa. - May 22, 2013 - PRLog -- In this Soundview Live webinar, How to Build a Culture for Market Dominance, Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. He describes the three traits and three practices necessary to create a culture of unrelenting innovation. Spelling out the critical role of culture, Tellis provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. Learn more at http://www.summary.com/track/_/How-to-Build-a-Culture-for-Market-Dominance.

Gerard J. Tellis, PhD Michigan, is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing. Dr. Tellis is a Senior Research Associate of the Judge Business School, Cambridge University, UK; and a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam. He has also been a Visiting Fellow of Sidney Sussex College, a Visiting Chair of Innovation, Marketing, and Strategy at Cambridge University, a Trustee of the Marketing Science Institute and a Treasurer of Informs Society of Marketing Science.

Attendees will learn:

• Why incumbents fail.

• The 3 traits that foster innovation.

• The 3 practices that create a culture of relentless innovation.

• The 6 key components of organizational culture.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.