TAMPA, Fla. - June 17, 2013 - PRLog -- For some time direct mail, an old fashioned form of a advertising, has attempted to convince dealership management that their method is effective. However, to the frustration of many of these managers, this is often not the case. Have you ever been burned by direct mail? Promises that were never fulfilled by the sly salesperson to move units off your floor? The only thing more frustrating than the complete lack of return on your investment, brought about by this commonplace direct mail, would be getting a paper cut from their mailer before it's thrown in the garbage where rubbish fits in exceedingly well. So then, what is an alternative marketing strategy that will be exceptionally targeted, efficient, and affordable without the headache? Imperial Press Direct's Smart Mail 2.0. Is it just mail? It's 30% mail, 70% technology. Does that make it direct mail? Absolutely not! The difference is simple: direct mail provides you with significantly outdated lists, has very limited response methods, lacks an in-house BDC, has low appointment percentages, etc... A bit negative? Perhaps, but that's the simple truth with regular direct mail. It's outdated and inaccurate, but we have taken the idea and completely transformed it to fit a modern business model. So, what does Smart Mail 2.0 have that separates it from the other method of direct mail? Check out this short video walkthrough of our process: http://youtu.be/3g60-TxlmVU
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