JFK Presidential Library & Museum Partners with Boston Interactive for New Online Property

BOSTON - June 17, 2013 - PRLog -- Boston Interactive, a digital marketing agency, is thrilled to announce the launch of a new online property for the John F. Kennedy Presidential Library and Museum (civilrights.jfklibrary.org).  Dedicated in 1979, the JFK Library stands as a vibrant tribute to the life and times of the nation’s 35th president.

The JFK Library was looking to extend their educational impact to the online world with a special tribute to mark the 50th Anniversary of key milestones in the Civil Rights Movement during the Kennedy administration. Making the decision to launch a Civil Rights microsite, the Library partnered with Boston Interactive to create their new online property.

The new Civil Rights microsite, titled “1963-The Struggle for Civil Rights,” serves as an educational tool capable of engaging JFK Library’s diverse audience of students, educators, and the general public. It was important that the online property present facts in a compelling way that would not influence users but instead encourage them to draw their own conclusions. To achieve this, Boston Interactive created a visually dynamic user experience that showcases the Library’s collections through an interactive, mosaic timeline interface. The online property was built using a modern content management system in order to allow JFK Library staff to easily make updates as well as reuse the site template for future microsites.

“Our goal for the new JFK Library microsite was to deeply engage users by delivering a highly interactive, online experience.” said Chuck Murphy, CEO of Boston Interactive. “By developing the timeline interface and integrating hundreds of multimedia assets, we are pleased to help the organization achieve this while ultimately strengthening their online presence.”

About The John F. Kennedy Presidential Library and Museum – The John F. Kennedy Presidential Library and Museum is a presidential library administered by the National Archives and Records Administration and supported, in part, by the Kennedy Library Foundation, a non-profit organization. The Kennedy Presidential Library and Museum and the Kennedy Library Foundation seek to promote, through educational and community programs, a greater appreciation and understanding of American politics, history, and culture, the process of governing and the importance of public service.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

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Boston Interactive

Sara Murray

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617.241.7977