Dr. Christine Wright-Isak presents The Impact of Digital Communications on Advancing Your Brand

FORT MYERS, Fla. - June 17, 2013 - PRLog -- Christine Wright-Isak, Ph.D., Assistant Professor, Marketing and Advertising, Lutgert College of Business at Florida Gulf Coast University will speak at the July 9 meeting of the Florida Public Relations Association (FPRA), Southwest Florida Chapter, sponsored by JJ Taylor Distributing Florida, Inc. She will present, "The Impact of Digital Communications on Advancing Your Brand," sharing "big brand" insights that are applicable for all brands—and how to implement brand strategies in a world of digital communications.

"Brands are reputations, and media—traditional or new digital—are communications vehicles that should be designed to convey the reputation you intend to live up to," said Dr. Wright-Isak. She will share her strategies on how to make them the most effective possible.

Dr. Wright-Isak received her Ph.D. in Sociology at the University of Chicago and then joined New York advertising agencies, achieving national recognition as a branding and messaging expert. She began at BBDO New York, helping GE manage its corporate brand and launch the Lever 2000 brand. Later at Young & Rubicam, she helped the U.S. Army Recruitment Command understand changing generations of warriors, lectured at the U.S. Army War College, and developed marketing communications for Colgate, DuPont, KFC, Jell-O, Dr Pepper, and other international brands.  

The lunch and program will begin at 11:30 a.m. and run to 1:00 p.m. at the Broadway Palm Dinner Theater, 1380 Colonial Blvd., Fort Myers, FL 33907. The cost to attend is $20 for members, $25 for nonmembers, and $10 for students with advance reservations. Reservations at http://www.fpraswfl.org. Walk-ins are welcome for an additional $5.

The Florida Public Relations Association is dedicated to developing public relations practitioners throughout Southwest Florida who, through ethical and standardized practices, enhance the public relations profession in Florida.