Washington, DC Museums Reach 14.3M Video Views on Social Media

NEW YORK - July 1, 2013 - PRLog -- Washington, D.C. museums, zoos, and gardens have generated 14.3 million YouTube views since they began posting videos online in 2007, according to Washington D.C. Museums: 2013 Video and Social Media Rankings, a report on 42 Washington, D.C. cultural institutions from arts and culture blog ItsNewsToYou.me. (Link: http://itsnewstoyou.me)

Some of the findings on Washington museums, including 18 branches of the Smithsonian:

•  Museums in Washington with the highest viewership to date on their  YouTube channels are the Library of Congress (4.5M), the National Archives (2.1M), and the United States Holocaust Memorial Museum (1.6M).

•  The top-viewed DC museum video of all time (329,000 views) is one of Edison’s first motion pictures, posted by the Library of Congress on its YouTube channel  -- Edison Kinetoscopic Record of a Sneeze, Jan. 7, 1894.

•  The top museum video of the past year (290,000 views) was  Shanthi, the National Zoo's Musical Elephant, Plays the Harmonica!, which significantly surpassed viewership of the previous year’s top video, the National Portrait Gallery’s Conan O' Brien as Seen by Artist John Kascht.

• The top culture video was a creative behind-the-scenes look at the eagerly awaited census release by the National Archives with archival footage -- Learn About the 1940 Census, viewed by over 115,000 family historians.

• The top exhibition video was produced by the Smithsonian American Art Museum, a curator’s overview of a popular show --The Art of the Video Game (28,600 views). The top event-coverage video was the National Air and Space Museum’s The Final Launch of Discovery (14,000 views).

• The National Archives, the National Portrait Gallery, and the National Building Museum use the greatest number of social media and video channels among their peers.

• The most active Twitter users are the National Museum of American History, the National Air and Space Museum, and the National Postal Museum. According to Facebook “likes”, the top ranked are the Library of Congress, the National Museum of the American Indian, and the National Gallery of Art.

• In 2012, the most active museums using Flickr are the National Archives, the Library of Congress, and the Smithsonian American Art Museum.

• Washington D.C. Museums: 2013 Video and Social Media Rankings provides 45 pages of statistics ranking 42 institutions’ use of Facebook, Twitter, YouTube, Vimeo, Flickr, Pinterest, Tumblr, and other related channels.

The Washington, D.C. museum report is available for purchase from the Its News To You Reports on-line publication shop, along with similar stats on New York (63 museums) and Philadelphia (32 museums).

To find out what's inside and which museums are included: http://itsnewstoyou.me/museum-video-social-media-reports/...

Contact:
Susan Bednarczyk
(212) 686-7715
mssusanb@mac.com