A new digital dimension for product presentation

DEN BOSCH, Netherlands - July 2, 2013 - PRLog -- In-Store Showcase is a next-generation way to present products. It features a transparent display box where video, images and other graphics can be displayed in front of a product. As well as being eye-catching, it can also deliver important information to shoppers.

"Inglot, a cosmetics company specialising in high quality make-up products and cosmetics accessories in the Netherlands, enhances their beauty factor by introducing this new way of product presentation. The result is an eye-catching promotion tool,” says Gabriëlle Offringa, Marketing Manager AOPEN Europe.

Customers increasingly expect to be engaged and entertained while they shop. Therefore AOPEN has designed easy to use signage solutions for in-store to enhance the shopping experience. The In-Store Multitouch Presenter was inspired by the customer’s need for a simple entertainment and information touch display. It includes an advanced, stand-alone touch display that can show compelling, relevant content. The emphasis is on making the customer's search for information as fun as possible.

For retailers that want to use existing screens or just simple signage, Solution To Go offers a powerful media player pre-installed with software that can handle 24/7 operability and is very reliable. The systems can run continuously and have very low power consumption, resulting in a long term ROI compared to consumer products.

"Smaller retailers don't have IT departments at their beck and call, so solutions need to be quick and simple to set up and run. AOPEN's easy-to-use signage solutions include pre-installed software, so retailers can instantly create compelling visual displays, or design their own custom theme," says Marc Janssen, Business Development Manager AOPEN Europe.

"Research shows that omnichannel customers spend up to 30% more when digital screens are present, according to IDC Retail Insights. We know the bulk of purchasing decisions are made within ten feet of the cash register, so offering more visual, interactive information in the right locations is key."

OpenSign™ has been designed for retailers that want a networked signage solution to centrally manage content on multiple displays in-store, to strengthen their multi-channel marketing strategy. It allows retailers to easily leverage existing assets, such as images and video, as well as use live web feeds.

"We estimate that traditionally, 80% of the total cost of ownership is actually the operational cost of maintaining the system and content creation. Thanks to our alliance of hardware and software partners, we've reduced the cost and complexity of digital signage," says Marc Janssen, Business Development Manager AOPEN Europe.

"We want customers to think of digital signage like they would when buying a new smart phone or tablet. Without worrying about how it works, they can just turn it on, and that's what these new products are designed to do. Instead of shopping around for all the necessary components, customers can go to one provider and get everything in one place."

Through its OpenService initiative, AOPEN works with a range of partners to solve challenges and offer the very best solutions to customers. Lack of IT knowledge and the high cost of content are two frustrations that AOPEN can help you to overcome.

In-Store Showcase
The In-Store Showcase includes a state-of-the-art transparent display, AOPEN's powerful Digital Engine media player DE35-HD, and its easy-to-use signage software suite. Users can upload whatever logos, images and video they like.

In-Store Multitouch Presenter
In-Store Multitouch Presenter features a 22" Resistive Full HD Multitouch Screen designed to be robust enough for intensive customer interaction in a variety of public settings. Software is pre-installed, making it easy to start up and run. The Multitouch Software Suite includes twelve professional customisable applications to promote brand awareness and entertain customers, while creating traffic and collecting data.

Solution To Go
Solution To Go features AOPEN's powerful Media Player, capable of dual-screen output, with 320 GB of storage. Its easy to use signage software includes thirty pre-designed templates that are customisable for rapid set up, and can be scheduled to show different content at different times.

OpenSign™
OpenSign is an interactive digital marketing and signage platform built for retailers to tackle the challenges and cost of operating and maintaining a digital signage network. Extend your online conversations to in-store by unifying the web, mobile assets and the retail floor to create new highly targeted experiences for shoppers.