Packaged Facts Announces New Report, "Co-Branded and Affinity Credit Cards in the U.S."

NEW YORK - July 17, 2013 - PRLog -- Co-Branded and Affinity Credit Cards in the U.S., a just-released report from market research firm Packaged Facts,analyzes co-branded/affinity credit card program features and benefits, covering retail card strategies and growth trends among bank and non-bank issuers.

The report’s coverage of trends and opportunities includes:

- Assessment of the leading co-branded credit cards from card partners--Ritz Carlton, Hilton, Wyndham, Best Western, Carlson, Norwegian Cruise Line, Princess Cruises, Sony, Best Buy, BJ's Wholesale Club, Costco, Dillard’s, Walmart, Macy’s and Amazon--to gauge differentiation and related features and benefits among co-branded hotel, cruise, and retail credit cards.
- Trending of branded credit card and co-branded credit card usage over time by card association and demographic, and current co-brand/affinity card usage by 11 card types.
- Via proprietary consumer research, analysis of the degree of importance co-branded credit card users give to features and benefits when signing up for a co-branded credit card. The section assesses the importance cardholders assign to card features & benefits by grouping responses into seven categories: interest rate, spend limits & fees; rewards; discounts; special perks; travel benefits; and protection/management.
- Market sizing for U.S. general purpose credit cards and co-branded credit cards, as well as a market driver analysis including credit loan volume, delinquency, loans outstanding trending.
- Market sizing and segmentation by issuer and network/association, by number of partnerships.
- Trends & opportunities in the co-brand and affinity credit card space, including affluent consumers, the middle class, private label conversion, rewards trends, reaching younger consumers, and cross selling.
- The co-branding strategies of American Express, MasterCard and Visa, as well as the co-brand/affinity card strategies of Bank of America, Barclays, Capital One, Citibank, GE Capital Retail Bank, JPMorgan Chase and U.S. Bank.

For more information, please visit www.marketresearch.com or http://www.packagedfacts.com/Branded-Affinity-Credit-7279180/

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services.  Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com.  Follow us on Facebook, LinkedIn, Twitter, Google+, and on our blog: http://packagedfacts.blogspot.com/