McDonalds Q2 Financial Report 2013

NASHVILLE, Tenn. - July 22, 2013 - PRLog -- McDonalds Q2 profits rose 4% but missed Wall Street investor expectations as economic slowdown hits global markets in Asia, Africa and South America. While the U.S. remains stagnate and consumer diet has shifted to more fresh food purchases reports James Rickman, iHuman Evolution. But for the first three months of the year, the company reported its first global quarterly sales decline at restaurants open at least 13 months.

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McDonalds based in Oak Brook, Ill., says global sales edged up 1 percent at restaurants open at least a year for the three months ended June 30. The figure rose by the same amount in the U.S., where the company has been trying to adapt to changing eating habits with items such as its new chicken wraps and egg-white breakfast sandwiches.

But the tepid growth in the latest quarter reflect the challenges facing McDonald's, which for years had been a standout in the fast-food industry. Part of the problem is that economic conditions remain weak in many parts of the world. But another factor is that dining habits are changing, particularly in the U.S., with people increasingly opting for foods they feel are fresher, healthier or higher-quality.

CEO Don Thompson, who took over last summer, has said that the chain has a bigger product pipeline than in the past. Thompson has noted that the company can capitalize on ideas from around the world and adapt them to other markets.