Freemium Business model: Road ahead for Mobile Application Development in India

HICKSVILLE, N.Y. - July 29, 2013 - PRLog -- The micro-transaction based freemium business model, considered as the business of future and adopted by most mobile app developers in India has presently struck a chord with both the mobile app developers and consumers. Popular on both smart phones and tablets, it not only promotes the app but also encourages in-app purchases. Openxcell, A pioneering mobile app development company fully endorses the freemium model and has introduced many popular games and apps with this model.

The freemium model works on the principle that once you’ve allowed the consumer a limited access or feel of your app who in turn finds it engaging and interesting, the consumer will be willing to splurge for the full or premium version. Expected to give a spurt of growth to mobile application development, Freemiums work best in economies of scale. The freemium model presents a substantial opportunity to mobile app developer India for additional revenue due to steady consumer engagement with new and existing consumers. However it is essential that the app be well designed apart from maintaining aesthetics integrity such that it attracts and engages the customers and in itself create a Domino effect such that the app sustains and sell itself by addressing the customer’s pain points and thus connect with the audience.    

“Freemium as a business model is extremely powerful and beneficial both for the developers and the consumers. A major driver of in-App purchases, The freemiums are also among the top grossing apps and usually rank higher”, states Jayneel Patel, Managing Director, Openxcell techno labs, “However it is fundamental for the apps to generate engagement and both deliver and sustain amplifying value over time, because else they can’t generate in-App purchases therefore while it makes sense in short term, It is not a viable long term strategy.” Add Jayneel Patel.

Thus as mobile app development grows exponentially globally, the favorable talent pool of mobile app developer India and constantly growing number of smart phone and tablet users provides a great grooming ground to create a great engaging app or game convert into substantial revenue. With the freemium apps as the order of the day from Google’s Playstore to Apple’s iTunes and Amazon App store, it can be an extremely powerful tool if used wisely.

Openxcell is an offshore leading mobile app and web development company focused on providing its clients with best value for investments in internet technologies and mobile marketing, mobile application development and high-end multi-media applications. It holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM.

For further enquiries and for more details. Please visit here

http://www.openxcell.com/

http://www.openxcell.com/mobile-application-development.html