Akado Published Russian Betting Market Study

VANTAA, Finland - Aug. 2, 2013 - PRLog -- All major bookmakers already have Russian language interfaces and accept payments from Russian customers, f. e. Bwin, William Hill, Bet-At-Home, Unibet, Pinnacle, as well as the biggest betting exchange BetFair.

Despite the administrative difficulties, Russian market is very big already and continues its exponential growth. Russian internet audience is 61 million in 2013 which is the largest one in Europe. Russian is the second most used language on the web. Russian mobile market is growing fast, too. In 2012 there were 40 million users of mobile internet (88% growth compared to 2011).

According to National Association of Bookmakers, a turnover of sports betting market in Russia (http://akado.fi/2013/05/russian-market-of-online-betting/) was 2.5 billion dollars in 2012. 35% of bets were made online, which comprise 15% of the total turnover. This online share grows rapidly. The Russian betting market (http://akado.fi/tag/betting/) is almost 3% of the world’s one, and take 8th place in the world’s rating. The most used online payment methods for betting deposits are cash deposited via cash-in terminals, Webmoney, bank cards and Skrill.

The vast majority of new internet users are middle-aged and usually do not understand any foreign languages. That’s why it’s so important for successful companies to have localized webpages and support.

Russian gaming market has a great potential. We invite you to join it and welcome any request for help or advice.