Follow on Google News News By Tag Industry News * summer time * More Industries... News By Location Country(s) Industry News
Follow on Google News | WAT-AAH! continues it's "SUMM-AAH! TIME" campaign!Wat-aah! is celebrating the freedom of summer and healthy hydration benefitting the ymca of greater new york's strong kids campaign
By: drinkwataah.com Drawing from iconic summer moments, the main message behind the campaign is to encourage the brand's target consumers, kids and teens, to enjoy the freedom of summer while also inspiring them to share their favorite summer time memories through its digital activation. Fans can engage by either tweeting (@wataah) with the official hashtag (#ShareYourSummer) Through this digital initiative, for every photo uploaded to the brand's SUMM-AAH! Time site, WAT-AAH! will donate $1 to the YMCA of Greater New York's Strong Kids Campaign which aims to promote healthy living, physical activity, education and social responsibility. Staying true to its mission to champion kids' health, WAT-AAH! continues its efforts to help in the fight against childhood obesity by keeping kids healthy and active. Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. According to the National Sporting Goods Association, in America today, a child is three times more likely to stay home and play video games than go out and ride a bike. This decline in physical activity is a contributing factor in these rising obesity rates among children in the U.S. Studies have shown that chronic obesity-related health problems can cause such diseases as diabetes, heart disease, high blood pressure, cancer, and asthma in children. About WAT-AAH! WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure clean water. Rose Cameron, the CEO and founder, created WAT-AAH! after learning an alarming fact that today's generation of kids are predicted to have a shorter life expectancy than their parents largely due to childhood obesity. Inspired by her two boys and Cameron's 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!'s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water "cool" and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in major supermarket chains such as Kroger and its banners (Dillons, Fred Meyer, Fry's, King Soopers, QFC, Ralph's and Smith's), Ahold subsidiaries (Stop & Shop, Giant-Landover and Giant-Carlisle) End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|