Advisors’ Academy Road Show Format Rolls on With another Major Success: the First Academy Showcase

FORT LAUDERDALE, Fla. - Aug. 9, 2013 - PRLog -- In a span of just four months, Advisors’ Academy has held two hugely successful live events and established a dynamic new “road show” marketing format that is generating major buzz throughout the industry.  The latest success was the Academy Showcase, held here August 2nd and 3rd.  A streamlined version of its hit “Behind the Curtain” event held in May, the Showcase gave advisors from across the country a chance to preview first-hand some of the industry-leading sales and marketing systems exclusive to Advisors’ Academy.

“We weren’t surprised to immediately pick up several new advisors as a result of the Showcase, even though it was our first,” said Academy Director of Recruiting Steve Archer. “Because the event was smaller in scale than ‘Behind the Curtain,’ it provided more opportunity for individual attention and close interaction between our presenters and the advisors who attended. That was the idea, and it worked beautifully.”

With both formats now having proven successful, Archer said the Academy will continue to alternate between the two as its “road show” rolls on.  They already have another Academy Showcase scheduled for September 20th and 21st, and another “Behind the Curtain” event slated for November.  Archer likened the approach to a band or musician that plays both big arenas and small theaters in a single tour: both venues have their unique strengths.

“You may not hear as many songs or get as much razzle-dazzle in the more intimate setting, but you’ll probably get a better understanding of each song and learn a little more about the artist,” he explained.  “That balance works well for us because, with our Bull’s-Eye Marketing catalog, we certainly have more than enough material for the big shows, but we also want to give attendees the chance to drill down and get a good understanding of how these strategies can really transform their business!”

Systems presented at the Academy Showcase encompassed the full scope of business objectives, from sales and lead-generation to branding, referral-gathering and professional partnerships. The common denominator in most Bull’s-Eye Marketing strategies is a component that allows advisors to generate more qualified leads for less money, and to ultimately “attract business instead of chasing it.”

In most cases, presenters at the Academy Showcase were the very producers who created the systems that they “showcased,” and use them in coordination with the Scranton Sales Process and other Academy tools to generate annual income totals in excess of $1 million.

“When it comes to getting your message across, there’s really no substitute sometimes for face-to-face communication,” said Academy Founder David Scranton. “And our message – that you can transform your business and reach a whole new level of success – is so powerful that it really resonates in a live setting.  So I’m thrilled, but not surprised, by the success of these events, and they’re only going to get better as we move forward.”  

About Advisors’ Academy
David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) founded Advisors’ Academy in 2007 with a vision to build an innovative Independent Field Marketing Organization (FMO/IMO) that would teach other highly successful, motivated advisors how to achieve even higher levels of success while always putting the interests of their clients first.

Through ongoing personal coaching and training in a variety of novel, market-proven systems, and turnkey tools that encompass every aspect of the business, hundreds of elite advisors across the country are now sharing in the realization of David Scranton’s vision.

As the Academy continues to grow, Scranton and his team are constantly honing existing systems and developing new cutting-edge tools and strategies.  Their objective is to not merely keep pace with, but to anticipate, the ever-changing landscape of the financial services industry. In doing so, they successfully keep their member advisors (and the clients of those advisors) ahead of the game and on a path of reliable, ever-increasing growth.

In addition to running Advisors’ Academy, David J. Scranton is one of America’s most respected and successful independent financial advisors in his own right, and author of the acclaimed book, Stop the Financial Insanity; How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.

PR CONTACT:
Jennifer Deegan
Marketing Manager
Advisors’ Academy
860-339-1126