Aptar Designs Innovative Fragrance Pump for J’adore Touche de Parfum

Sept. 28, 2015 - PRLog -- When an exceptional fragrance is paired with technological innovation from Aptar Beauty + Home, the end result is simply unique. For new "J'adore Touche de Parfum" fragrance, Parfums Dior entrusted their long-standing partner with reinventing the perfuming gesture and showcasing its latest creation.

"J'Adore Touche de Parfum" is the fruit of three years of close collaboration between the Innovation, Development and Purchasing teams of Parfums Christian Dior and the Research and Development teams of Aptar Beauty + Home. With the innovative "NOTE" system, the perfume alights gently on the skin for a more discreet, elegant, and luxurious experience.

The secret behind NOTE? A system which automatically recharges the applicator after each use, allowing perfume to be applied directly on pulse points when the cap is taken off of the bottle.

This innovation perfectly matched the expectations of the Dior Perfume House. "This unique gesture makes 'J'adore Touche de Parfum' a technological gem. We were won over by this new system for applying perfume, feeling that it dovetailed perfectly with the product we were developing. The act of application had to be different from that of a classic perfume. In short, a highly feminine and precise gesture. In addition, we wanted to come up with a bottle for women on the go so they could keep it in their bag and reapply  their fragrance at any time of the day" explained the J’adore Perfume by Christian Dior team.

J'Adore Touche de Parfum is already available in selective perfumeries in France.

For more information on the "NOTE" innovation, visit the Luxe Pack Monaco trade show on 21, 22 and 23 October 2015.

J’adore Touche de Parfum: Capacity 20 ml

Launch in France on 08/21/2015 - Launch internationally on 10/01/2015.