Low Cost E-Commerce Conversions Tips

LAS VEGAS - Oct. 7, 2013 - PRLog -- As the market gets increasingly more competitive for E-Commerce websites it becomes more and more vital that website owners do everything possible to increase conversion rates. Here are some basic tips that every site should follow. But like everything else testing, testing and more testing is the real key to success.

Tip 1. If you're not a brand name site, you have to make sure you provide enough information that people will believe that you can do or deliver on what you promise. Add testimonials, industry awards and memberships, product reviews and social network follower counts and trust seals to offer proof that you are a “real site” and not some 12-year-old kid in Russia.

Tip 2. Get your site tight and right. Would you walk into a store with fading paint and broken windows? Don’t expect anyone to buy from your website if it looks as though it was designed by an amateur. Even bad sites take a lot of work to build, many site owners get so invested in their own creation that they fail to see how bad it looks to everyone else. Find someone you trust and get an honest evaluation of your site. Inconsistent color palettes, overuse of bold text, text outside the text area of the template, bad images, annoying badly done slide shows, site search that does not work, non-standard navigation, broken links, outdated pages all scream amateur and will cost you money everyday.

Tip 3. Answer the questions. Your site visitor has questions. Is this site secure? If I buy it how long will it take to get it? Can I return it? Is this a good price? Is this a company I can trust? Is this a good product? What are the spec for this product? If you don’t answer these questions your users who may have come there to buy will just go somewhere else to research further. You had your chance and blew it, don’t expect them to come back.

Tip 4. It is never done. There will never come a point when your site is done and you can move on to something else. Constant tweaking is part of the job. Testing modifying and testing some more has to be part of your overall strategy. It costs less to convert better with your existing customer base than to acquire new customers. The only way to do that is constant testing.

Tip 5. 3rd party verification works. People are skeptical; saying you have the best price or great customer service or your site is secure is just marketing spam to most people and they ignore it. In today’s world you are going to have to prove it. Most college level economics classes teach about the power of third-party verification and why it works. But for this discussion just understand that it does. The reason websites show Facebook pages with the amount of page likes is not to impress you, but to give 3rd party verification that other people trusted and bought from this site.
The reason most e-commerce sites have seals from other sites saying their sites are safe or secure or that their product reviews are valid is because testing has shown that this type of 3rd party verification works.

Tip 6. Most shoppers came to your site looking for a good deal and a fair price. Pricecost.net offers a low-cost trust seal that will help assure your customers that your site delivers on both those needs. 3rd party verification that you have a firm commitment to discounted prices may be the cheapest way to increase your conversion rates and the best of all the tips offered in this article. Go to http://pricecost.net and learn how you can increase sales instantly with our new  “Discount Seller Trust Seal” service.