Sales Strategies for Bankers Targeting Engineering Firms Focus of Video by Clarity Advantage

CONCORD, Mass. - Oct. 21, 2013 - PRLog -- “There are lots of reasons why business bankers and branch  managers should be talking to engineering consulting firms,” says Nick Miller, president of the bank sales consulting and training firm Clarity Advantage.  “They are attractive from both the sales side and the credit side.  The challenges are how do bankers meet engineers and once they do, what do they talk to them about.”

In Clarity Advantage’s latest bank sales strategies video entitled Prospecting Strategies: Approaching Engineering Firms (http://www.clarityadvantage.com/knowledge-center/approaching-engineering-firms-video.php#!prettyPhoto/0/), Miller talks about the banking needs typical engineering and engineering consulting firms have, offers specific ways bankers can meet engineers, and provides a conversation guide that helps bankers to uncover an engineer’s business needs and cash flow issues.

Videos are one resource Clarity Advantage offers to help bankers develop more profitable relationships, faster. The company also offers Winning at Prospecting, a series of three modular bank sales training workshops designed for branch managers and business bankers who sell to small and medium-sized businesses.

“The three Winning at Prospecting modules—Building Networks That Feed Us; Getting Beyond Small Talk; and Building Value, Earning Trust—dig much deeper into the strategies we cover in our videos,” says Miller. “In the workshops, we work hands-on with bankers to increase their flow of qualified business banking prospects.”

To learn more about the workshops, visit Winning at Prospecting (http://www.clarityadvantage.com/services/winning-at-prosp...). For more bank sales strategies videos, visit Clarity Advantage’s video library (http://www.clarityadvantage.com/knowledge-center/video-sa...).

About Clarity Advantage: Bank sales consulting and training firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company also assists banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.

View Prospecting Strategies: Approaching Engineering Firms now:

http://www.youtube.com/watch?v=NKSQ8uNSaDw&feature=share&list=UUGu8WELJFwZH6sEqFPI5XvQ