Successful Training Academy Highlights a Philosophy that Makes This Marketing Organization Unique

FORT LAUDERDALE, Fla. - Oct. 24, 2013 - PRLog -- When Advisors’ Academy founder David Scranton talks about his commitment to education, he’s not just referring to himself as a student, or to the idea of providing financial guidance to his own retail clients.  He’s also talking about his role as the Academy’s head coach, and his belief in the importance of ongoing, face-to-face training for the advisors who make up the organization’s rapidly growing membership.  Scranton demonstrated that commitment again with the Academy’s Oct. 10-12 Fall Training Academy, an intensive three-day program focusing primarily on Scranton’s detailed sales process.

“I truly think this may have been our best Academy yet,” Scranton said. “Even though I’m teaching I’m also always learning new ways to maximize the value of these events, and I really think we put some of those learnings to good use this time.  Plus, we’re at a point where we have new faces and new energy coming into the organization, and that’s always exciting.”

Scranton’s focus on personalized coaching and hands-on training is one of the main points of distinction between Advisors’ Academy and other marketing organizations in the industry.  Though its innovative lead-generation systems are largely turnkey and easy to implement, they’re mostly designed to be used in unison with Scranton’s proprietary sales process, which must be learned.

“It’s kind of like the old saying about the difference between giving someone a fish dinner and teaching them how to fish,” Scranton said.  “Our advisors definitely learn how to fish, only here ‘fishing’ means not only attracting more leads for less money but converting them to clients and increasing your income and your client base dramatically year after year.”

One of the reasons Scranton feels so strongly about the importance of ongoing education for his advisors is that his sales process – like the Academy’s marketing tools – is always evolving and improving in conjunction with changes in the industry, the financial markets and the wants and needs of prospects.

“You don’t reach the top or stay on top in any industry by being stagnant,” Scranton said.  “My sales process provides a sturdy foundation for success, but it’s also designed to stay current and impactful and to keep our advisors ahead of the game and the competition.”

In addition to ongoing timely improvements, Scranton has recently been strategically infusing his sales process with simple techniques based on the science of subconscious communication: neurolinguistic programming or NLP.  He plans to continue and expand the use of NLP, which has proven remarkably effective in his own practice and with other Academy advisors who’ve utilized it.

“The focus is on learning, yes, but these events are also always incredibly fun and motivating,” Scranton said. “That’s something you can really only get through hands-on, face-to-face training, and that’s another reason it will always be a huge priority in this organization.”

About Advisors’ Academy

David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) founded Advisors’ Academy in 2007 with a vision to build an innovative Independent Field Marketing Organization (FMO/IMO) that would teach other highly successful, motivated advisors how to achieve even higher levels of success while always putting the interests of their clients first.

Through ongoing personal coaching and training in a variety of novel, market-proven systems, and turnkey tools that encompass every aspect of the business, hundreds of elite advisors across the country are now sharing in the realization of Scranton’s vision.

In addition to running Advisors’ Academy, David J. Scranton is one of America’s most respected and successful independent financial advisors in his own right, and author of the acclaimed book, Stop the Financial Insanity; How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.

CONTACT:

Jennifer Deegan
Marketing Manager
Advisors’ Academy
(860) 339-1126
jdeegan@advisorsacademy.com