What’s Up Interactive launches Dollars for Scholars for the Georgia Lottery

ATLANTA - Oct. 28, 2013 - PRLog -- Atlanta interactive marketing agency What’s Up Interactive has launched a new microsite to enable the Georgia Lottery to give more back to Georgia students, this time through collegiate sporting events.

As part of the Dollars for Scholars program, students who attend the Georgia Lottery HOPE Games, a series of designated athletic events at each participating school, can enter to win a one-year tuition scholarship or a Segway i2. One student from each school will win the tuition scholarship, and another will win the Segway after the conclusion of the contest on March 31, 2014. In addition, a $1,000 prize will be awarded to one qualified student at each athletic event.

What’s Up Interactive designed and built the online experience where students can enter for the tuition or Segway. It is integrated with the on-site events and allows for quick entry via mobile while students are still at the events. They can also enter using a desktop experience.

“What’s Up Interactive is proud to partner again with the Georgia Lottery to help students in the state of Georgia,” said What’s Up Interactive CEO Richard Warner.

Participating universities are: Georgia Institute of Technology, Georgia Southern University, Georgia State University, Kennesaw State University, Mercer University, Savannah State University, University of West Georgia and Valdosta State University.

The first microsite What’s Up Interactive designed and developed for the Georgia Lottery was in the fall of 2009, and the flagship www.galottery.com went live this spring.

About What's Up Interactive
:
What’s Up Interactive is an interactive marketing agency headquartered in Atlanta, Ga., that provides results-oriented online marketing, including: web development; search engine marketing (SEO/SEM); social media marketing; strategic marketing planning and video production for mid- to large-size companies. As courageous partners who drive results, What’s Up is dedicated to achieving clients’ business goals in online and video marketing. The agency's clients include AT&T, Coca-Cola Co., Ingersoll Rand, Georgia Aquarium, Georgia Lottery, Kaiser Permanente and Equifax. To learn more, please visit whatsupinteractive.com and follow us on Twitter, Facebook, Google + and Pinterest.

About the Georgia Lottery Corporation:

Since its first year, the Georgia Lottery Corp. has returned more than $11.9 billion to the state of Georgia for education. All Georgia Lottery profits go to pay for specific educational programs, including Georgia’s HOPE Scholarship Program and Georgia’s Pre-K Program. More than 1.25 million students have received HOPE, and more than 1 million 4-year-olds have attended the statewide, voluntary prekindergarten program. For more information, please visit the Media Center on the Georgia Lottery Web site at: www.galottery.com.