Makeover Essentials Cosmetics Brand Takes California by Storm

Nov. 4, 2013 - PRLog -- CALIFORNIA—Makeover Essentials is an increasingly popular make-up and cosmetics brand that started out in California but is now making waves across the nation and beyond, reaching out to new customers and offering quality cosmetics without the high-end cost. The company’s goal is to make it easy for women of all ages to express their inner ME with products that apply flawlessly for beautiful results.

The brand has been advertising successfully through direct marketing initiatives, where customers are given the opportunity to experience the products before they make a purchase. This innovative form of in-person product promotion has shown customers how they benefit from the many ranges on offer from Makeover Essentials, and has created substantial returns on the advertising investments of the company.

Speaking this week, a spokesperson for Makeover Essentials said, “Makeover Essentials has always been popular, but it’s thanks to the hardworking teams that have been promoting our products that we have been able to reach out to so many customers from California and beyond. People have been very interested in the products and lines we have on offer, readily approaching the friendly representatives who are working with our brand to see what is available.”

The now famous make-up brand has released a number of product lines and recently added to their portfolio, now offering ranges that includestylesforeveryoccasion, like Smoky and Sultry, Glamorous and Daring, Fun and Flirty, Charming and Charismatic, Sweet and Adorable, Fierce and Sophisticated and Fresh and Breezy.

“These new lines show the diversity ofour range. This is why such a wide variety of women love our make-up products. We truly have something for everybody, and even at such a high quality, we offer affordable prices,” a spokesperson continued. “Affordable, quality, diverse make-up products for all ages are our specialty, and the direct marketing we have implemented has been incredibly lucrative for us.”

Makeover Essentials management explained further that its aim is to create exceptional cosmetics that go above and beyond regular drugstore make-up products. Their lineup is designed to allow any woman to achieve that sophisticated look they’ve always wanted used to only be possible with high-end cosmetic brands.

Makeover Essentials Meets a Growing Demand for Budget Make-up

The make-up and cosmetics industry has always been substantial, but now more than ever, people are turning to products that cost less and do more. Until Makeover Essentials appeared, very few brands had been able to create a range of make-up and cosmetics that met the demand for both quality and value for money, and those that did simply did not offer enough diversity in their lineup. With fashion trends changing all the time, it is necessary for a brand to have a diverse rangeof products that includes make-up for different seasons and occasions, as well as cosmetics items for different skin types.

Vogue and other major fashion publications are touting the popularity of blue, pink and orange eye shadows and scene-stealing lipstick shades that are set to make a statement in the coming year. Makeover Essentials is following these trends and more. The company’s beautiful make-up selections include innovative new eyeliner equipment, as well as ultra-compacts that have a color for every occasion.

“Our lineup is always based on what the consumer wants, as well as what we expect the consumer would want in the coming seasons. Our team members keep a keen eye on fashion trends and work tirelessly to ensure that our lineup represents current styles, upcoming looks and of course, classic colors and styles that never go out of fashion,” a spokesman said. “For 2014, we have some really exciting products appearing, from cosmetics products to new and innovative make-up that makes it easier than ever to get a professional make-up artist look.”

New trendsare also openingup new opportunitiesforMakeoverEssentials. Reports arenowshowing that moreyoungwomenthaneveraretakingcareoftheirskinin an efforttoavoidtheeffectsof aging. GenerationY, as they arecalled, are thought tobeusingmoreanti-agingandwrinklecreams, with research suggesting that womenbetweenthe ages of 25 and 34 areusingtheseface creams and moisturizers. Itisapproximatedthatuse of thesecosmeticsitemsisnowataround 39% of the GenerationYpopulation. Youngwomenbetweentheagesof 18 and 24 are also beginning to useanti-agingcosmeticsproducts, with thesameresearchfromconsumer market researchcompany,NPD, suggestingthe figure lies at around 19% of this specific population.

“Trends like these are what drive our business forward, and we are taking information like this into consideration when we come up with new products and seek out new items to offer in our product lines,” a spokesperson commented. “This could see Makeover Essentials offering even more products and catering for a wider audience than before.”

This kind of consideration for demand in the market is what sets Makeover Essentials apart in the cosmetics sector. Next year should see the company expanding into brand new markets and offering customers even more choices.

About Makeover Essentials

Makeover Essentials is a make-up and cosmetics company that has set itself apart by meeting a number of different demands from the market in an effort to help women express their inner ME with ease. The company has a wide range of eye make-up products, such as compacts, lipsticks, blushes and many other cosmetics products available. Meeting fashion demands each season, the firm is truly one of the biggest innovators on the market providing high-end quality and professional make-up for a fraction of the regular price.

Whatever your unique style, Makeover Essentials offers cosmetics that do more than offering impeccable lines for any woman to achieve the perfect look for professional events, casual affairs and late dinners. The team at Makeover Essentials firmly believe that any woman should be able to access high-end quality and affordable make-up brands that, but do not offer the risk of skin irritation, poor appearance and even eye infections. The whole ethos of the company is about bringing professional make-up to the masses.

The line-up is always up-to-date and adapting to the latest market trends, so you are always sure that Makeover Essentials has the most fashionable options available for you.