Brand Momentum Inc.’s Goodness Model Documentary Video Released

TORONTO - Nov. 21, 2013 - PRLog -- Life Momentum, the new corporate social responsibility arm of Brand Momentum Inc., is excited to launch the official 8 minute Life Momentum documentary video on YouTube. The video documents the team’s experiences, anticipation and passion they had searching for and finding their two charitable partners  - one in Tanzania, African and the one in Toronto, Canada. The Life Momentum video takes the viewers on a journey with a CEO, a MTV host and producer, a public relations consultant, an International Development and Relief Foundation official and a videographer.

Life Momentum was launched over the 2012 holiday season with a journey to Tanzania, where CEO Hesham Shafie met with local non-governmental organizations (NGOs), along with children and youth to identify the immediate needs and potential next steps for their local partner. Life Momentum and IDRF (International Development and Relief Foundation) are in the process of implementing a sustainable development program in Tanzania for disadvantaged children and youth to enable opportunities to learn English at a young age and provide technical skills training through the creation of a computer lab and related training programs.

In Canada, Life Momentum partnered with The Remix Project, a local Toronto charity, to help benefit deserving youth in their own backyard. Together with The Remix Project the aim is to help level the playing field for marginalized youth in Toronto by funding and developing a workshop series lead by many of Brand Momentum’s industry executives from across Canada, as well as establishing an internship program for graduates of the program.

“Every time I watch the Life Momentum footage, it makes me genuinely proud to remember the goodness the Brand Momentum family and our community is doing to help give back – not only in Tanzania, Africa but right next door in Toronto,” says Hesham Shafie, CEO of Brand Momentum and Life Momentum. “With a shared goal of helping youth around the world to develop life success skills for the future, we plan to create a philanthropic community bigger than ourselves.”

Social Media Info:
- Life Momentum video link: http://www.youtube.com/watch?v=KhwnwM3nDV4


- Twitter: @LifeMomentumCA, @BrandMomentum
- Hash tag: #LifeMomentum
- Facebook: Life Momentum, Brand Momentum
- Video embed code: <iframe width="560" height="315" src="//www.youtube.com/embed/KhwnwM3nDV4" frameborder="0" allowfullscreen></iframe>

About Life Momentum
Life Momentum is the philanthropic arm of Brand Momentum Inc. With the support of clients, partners and employees, Life Momentum strives to aid underprivileged youth in Canada and around the world through the funding of educational livelihoods programs, providing opportunities to acquire the skills and training needed to pursue their own dreams. www.lifemomentum.org.

About Brand Momentum
Brand Momentum Inc. provides clients such as Bell, General Mills, Red Bull, Reckitt Benckiser, and Volkswagen with a range of services including experiential marketing, sales and merchandising and workforce automation. The Brand Momentum team has executed and managed world-class programs in multiple channels for companies in such industries as retail, health and beauty, food and grocery and food services. The company is one of Canada’s Best Workplaces and was recently named one of Canada fastest growing companies and ranked 18 in PROFIT Magazine’s 14th annual PROFIT HOT 50. www.brandmomentum.ca.

About The Remix Project
The Remix Project was created in order to help level the playing field for young people from disadvantaged, marginalized and under-served communities. The Remix Project programs and services serve youth who are trying to enter into the creative industries or further their formal education by providing top-notch alternative, creative, educational programs, facilitators and facilities. The Remix Project mission is to help refine the raw talents of young people from across the GTA in order to help them find success and define it on their own terms. www.theremixproject.ca.

About International Development and Relief Foundation
IDRF (International Development and Relief Foundation) is a registered Canadian non-profit organization, dedicated to empowering the disadvantaged people of the world through emergency relief and sustainable development programs. Based on the principles of human dignity, self-reliance and social justice, without discrimination, we provide effective humanitarian and development assistance through alliances with local and grassroots partners. Through this participatory and inclusive process, we can assure the cultural appropriateness and sensitivity of our interventions, contributing to positive, measurable and long-term community impacts. For over 27 years, IDRF has successfully implemented relief and development projects in Asia, Africa, the Middle East, Eastern Europe, and the Americas. www.idrf.ca.

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For more information, images or to schedule an interview, please contact:
Chrissy Newton, VOCAB Communications at Chrissy@vocabcommunications.com - 416.705.9523, Jessica Glover, GLO Communications at Jessica@glocommunications.ca.