Speaking Champ Parlays Experience and Expertise into One-of-a-Kind Program for Financial Advisors

Nov. 26, 2013 - PRLog -- When top financial advisor Patrick Peason discovered he could dramatically increase his appointment-setting ratios (and ultimately his income) by changing not what he said but how he said it, a seed was planted. Over the next few years that seed blossomed into Strictly Speaking, Peason’s acclaimed public speaking program specifically designed for financial advisors. Since its launch in 2011, the program has taught successful advisors across the country how to achieve even higher levels of success by “squeezing more juice” from their sales and marketing efforts through what Peason calls, “the dynamic power of public speaking.”

“I spent over three years studying the principles of all great public speakers. Then I market-tested, modified and retested until I was certain I could routinely set an additional 25 to 50% extra appointments every time I spoke,” said Peason, an International Toastmasters World Champion Finalist and member of Advisors’ Academy. The Academy will host Peason’s next Strictly Speaking workshop here, December 6 and 7.

Peason’s said his interactive two-day course is sub-titled “Good to Great” because that name captures the essence of what his program is designed to achieve: the elevation of good or decent public speaking skills to an even higher level that invariably pays off in increased business.

“In today’s competitive seminar market, being good just isn’t good enough,” Peason said. “Great advisors know how to separate themselves from the pack with subtle skills that create a sense of urgency, build rapport and motivate.  This is not an inborn skillset; these are strategies and techniques that can be taught and pretty easily learned.”

The “good to great” concept is a perfect fit with Advisors’ Academy because, in essence, the organization shares the same philosophy. Advisors’ who join typically have already achieved an impressive level of success but, through use of the Academy’s innovative sales and marketing resources, they’re shown how to achieve new highs in personal production and business growth; going from “good to great” (or in many cases from “great to greater”).

Not surprisingly, Peason’s Strictly Speaking program is extremely popular among Advisors’ Academy members – for whom it is available at no cost.  Many have eagerly shared testimonials about its powerful impact, accolades such as:

·         “Pat’s training enabled me to increase my appointment-setting ratios which, in turn, increased my production by 45%.”

·         “Strictly Speaking gave me the tools to take my presentations to a much higher level than I ever could have on my own.”

·         “Pat showed me just how easy it is become a truly world class speaker.”

Peason said he wanted to design Strictly Speaking specifically for financial advisors because he knows they face unique challenges in the public speaking realm due to competition and the nature of their presentations.  Since audience members at dinner seminars and referral-driven events may not always be “pre-engaged” based on the subject matter, Peason said it’s important to know how to command their full attention and get your message across in a way that captivates and motivates.

“Ultimately Strictly Speaking is about ROI,” Peason said. “It’s designed to help you vastly improve your return on investment across your entire business.  By becoming a more effective, persuasive communicator, you’re setting more appointments, converting more prospects, closing more sales and getting maximum return on every dollar you’ve invested in marketing, and every minute you’ve invested in meetings.”

About Advisors’ Academy

David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) founded Advisors’ Academy in 2007 with a vision to build an innovative Independent Field Marketing Organization (FMO/IMO) that would teach other highly successful, motivated advisors how to achieve even higher levels of success while always putting the interests of their clients first.

Through ongoing personal coaching and training in a variety of novel, market-proven systems, and turnkey tools that encompass every aspect of the business, hundreds of elite advisors across the country are now sharing in the realization of Scranton’s vision.

In addition to running Advisors’ Academy, David J. Scranton is one of America’s most respected and successful independent financial advisors in his own right, and author of the acclaimed book, Stop the Financial Insanity; How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.

CONTACT:
Jennifer Deegan
Marketing Manager
Advisors’ Academy
(860) 339-1126