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Follow on Google News | Using Name And Not Keywords On Blog Comments, Google Top Engineer RecommendsBy: Modern Workers You’ll be surprised to learn that the questions above are actually being done by Google’s Matt Cutts. And he claims to be doing it all the time. The cool thing is that instead of linking it to Google webmaster help, he points it to his own blog. He says, “I leave topically relevant comments on topically relevant sites all the time. So somebody posts an SEO conspiracy theory and I'm like, "No, that's not right," I'll show up and a leave a comment that says, "Here is the pointer that shows this is not correct," or, "Here's the official word," or something like that. And I'll just leave a comment with my name, and often even point to my blog rather than Google's webmaster blog, because I'm just representing myself.” However, he warns people to be careful about representing themselves because it can make a huge difference. One wrong representation can lead somebody into backlink trouble. Cutts suggested the use of a real name rather than keywords or company name. Another warning he gave was not to use blog commenting as the main part of link building strategy. Getting backlinks mostly from blog comments can raise a warning from Google. “If your primary link building strategy is to leave comments all over the web, to the degree that you have a huge fraction of your link portfolio comments, and no real people linking to you, then at some point that can be considered a link scheme,” Cutts says. “At a very high level we reserve the right to take action on any sort of deceptive or manipulative link schemes that we consider to be distorting or rankings.” “We’ve been doing that since the beginning, glad Matt clarified that for us,” says an SEO worker from http://a1backlinks.com/ End
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