Wishgenie launches crowdgifting platform with a philanthropic twist

LONDON - Dec. 6, 2013 - PRLog -- In the run up to Christmas, Wishgenie launches its crowdgifting and fundraising platform that allows friends, families and communities to give back to both their loved ones and favourite causes.

Based on the crowdfunding concept, Wishgenie caters for Christmas lists, weddings, birthdays and other special occasions. Friends and family can create gift lists, chip in and buy each other presents, making full use of the viral capacity of social media. What really makes it special is that a percentage of everything you spend will go to the cause of your choice, spreading the Christmas spirit.

Wishgenie has teamed up with the nation’s favourite online shops and supermarkets, making it easy for everyone to make a difference at Christmas time without paying a penny extra. So every time users shop with any of Wishgenie’s retail partners online or in-store, shoppers will generate free cash donations to their chosen charity, school or community organisation.

From a charity’s perspective, as well as raising money from supporters shopping, Wishgenie provides a free tool set for crowdfunding special projects, collecting donations and sponsorship, and requesting volunteers. Plus, Wishgenie’s integration with social media gives businesses which support charities and good causes visibility, providing them with the endorsement they deserve. This in turn encourages consumers to spend their money with businesses that have helped the things they care about.

In contrast to its competitors, Wishgenie does not charge any fees or take commission from donations or crowdfunding projects but rather allows not-for-profits to raise funds from their supporters at no cost to these individuals or the charities. Wishgenie makes community giving a sustainable concept – it is the one-stop-shop for giving be that family, friends or your wider community.

For more information, please visit: https://wishgenie.com/